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Sharing experience, insights and best practices building SaaS businesses. Clients rely on us to realize the future visions of their organizations. Posts here are based on real-world outcomes and lessons learned from putting marketing to work – marketing that grows software companies like yours.  Let’s build something bigger, together.

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5 Common Landing Page Mistakes You May Be Making

A well-developed landing page should be optimized for search as well as converting views into submissions. Landing pages can be just as important as the content you’re offering and should be carefully constructed. Otherwise, you’re investing in...
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HubSpot Help | HubSpot Dashboard for Marketing Teams

Monitor and analyze your marketing campaigns within HubSpot

A well organized HubSpot dashboard can give you a concise overview of your marketing achievements, identify opportunities and spot weak spots in your strategies.  Each dashboard is...

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HubSpot Help | Year-End HubSpot Portal Maintenance

Another year is coming to an end, which means you’re likely putting the finishing touches on your 2019 strategy and planning for year-end reporting. While you’re at it, we recommend doing a little HubSpot housekeeping as well, so you can start...

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What HubSpot New Features Mean For You

HubSpot’s product development team was on a tear this year, churning out functionality and UI updates at a frenzied pace. A new product was launched, a popular tool was sunset and users everywhere either celebrated or decried the launch of a...

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HubSpot Help | How to Email Reports to Your Team

HubSpot’s reporting has developed rapidly over the last year, making this month’s HubSpot Help that much more valuable. Professional and Enterprise users can now create up to 25 custom dashboards and access enhanced custom report functionalities,...

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Six Ways Your Company Can Benefit from HubSpot’s INBOUND 2018 Product Announcements

HubSpot’s INBOUND product announcements are often its most extensive, exciting product updates and this year’s were no exception. From changed product bundling to extensive upgrade on Enterprise level products, HubSpot is expanding its footprint...

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How to Survive INBOUND 2018

Hubspot’s annual conference about all things inbound is just around the corner. Mirroring the software’s growth trajectory, the three and a half day conference has expanded its agenda beyond inbound marketing automation to include content about...

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What Content Should You Be Gating?

The practice of using gated content for online lead generation isn’t new; however, it is one we often see misapplied. In their rush to extract value from their content, many websites often gate content they shouldn’t. Ironically, this often means...

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How to Create DIY Content Marketing Videos (that Don’t Look Like DIY Videos)

It’s no secret that video is one of the most popular and successful types of content for inbound marketing. In fact, marketers that use video reportedly grow revenue 49% faster than non-video users. However not all videos are created equal. While...

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Five Ways to Improve the ROI from Your Webinar

When conducted correctly, a webinar can create a lot of opportunity for your sales team. However, webinars can be time-consuming to implement, particularly if you are creating the content for the first time. That’s why it is important to maximize...

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