May 5, 2026
The Retention Problem Starts Long Before Renewal
For most growth-stage SaaS companies, attention is overwhelmingly directed toward the top of the funnel.
For most growth-stage SaaS companies, attention is overwhelmingly directed toward the top of the funnel.
For many SaaS executives, analyst relations sits in an uncomfortable category—expensive, difficult to measure, and often misunderstood as an extension of public relations.
I’ve spent enough time on cold outreach to know what it feels like from both sides.
In a recent discussion with a client, their CEO asked a question that surfaces in many B2B companies once advertising budgets start to grow.
The pressure to grow starts the day the investor’s check clears. Because growth requires more bandwidth and people, the first conversation usually turns to hiring.
A new client spending about $1M a year on paid media brought us in after its marketing leader started digging into why their cost-per-lead surpassed their target and kept on rising.
We kicked off an engagement with a company spending about $1 million a year on paid media.
Not too long ago, when inboxes weren’t flooded with sales pitches, a white paper download actually meant something.
Not long ago, cranking out blog posts and white papers was a surefire way to fill your pipeline.
