Marketing and sales used to be simple and separate.
In theory, the process of converting inbound leads into customers seems pretty simple. When someone downloads something they liked it’s an indication of interest. So if you can generate more leads, all you have to do is hire low-cost business...
As the founder of a young business, you are the one responsible for developing relationships, closing deals and securing the funding you need to move forward. It makes sense that you would be your company’s number one salesperson since you...
A CMO’s problems are fundamentally different than they were a year ago. And that's even more true if you're new in the job. Increasing sales in the short term requires content that jump-starts prospect engagement. Easier said than done,...
It’s a shame when I come across websites that are obviously the result of a lot of effort in developing content for lead generation, and then quickly realize that their...
A seminal Forrester report found that less than one percent of B2B leads ever convert into customers. That means that 99 percent of our efforts are...
CEOs and founders preparing their companies for liquidity events understand the importance of repeatability in revenue. What some may not appreciate is the value content marketing has in ensuring revenue is scalable and repeatable with or without...
There are plenty of surface-level things to check for when you’re analyzing a website for its lead generation potential from the outside — ungated premium content, no calls-to-action in...
Having content for each stage of the buyer’s journey allows you to track buyer intent at each stage of the funnel and nurture leads. Top-of-the-funnel content attracts leads, while...
Does your marketing team struggle with inbound marketing?
Trick question. Inbound marketing is not the sole responsibility of the marketing team. If your sales and marketing teams are struggling with inbound marketing, the answer could lie in a...
