Sometimes there’s data outside of HubSpot that you want to get into the system to enrich the quality of your lead data, help with reporting or drive lead distribution in Salesforce.com or another CRM. It should be easy to do (and it is), but...
Sometimes there’s data outside of HubSpot that you want to get into the system to enrich the quality of your lead data, help with reporting or drive lead distribution in Salesforce.com or another CRM. It should be easy to do (and it is), but...
Those who attended our Inbound Marketing Deep Dive last week discovered that content marketing is effective and labor intensive... Our research and practical experience shows that when done right it is well worth the effort. To do Inbound...
As a marketing professional, I respect good design when I see it and I know the impact bad design can have on the outcomes we achieve. At the end of the day, creativity is nice and technology can be amazingly cool, but what I care about is ROI…...
I believe in thought leadership. Really, I do. But this kind of marketing is often managed as a pet project or viewed as being somehow outside the new norms of ROI-based marketing. The problem for everyone who builds and cares for content...
Webinars, like any lead generation tactic, can be a good or not-so-good performer on the ROI scale. And there's nothing like an empty room (virtual or real) to create tension with senior management. Conversely, fill the "room" with a large...
