Brand

PUBLISHER

Being a brand publisher is different than promoting products on your blog. It’s about leading those who might do business with you to believe in your strategic thinking on a wide range of topics. The Brand Publisher looks at what it takes to succeed as a ROI-focused publisher of content that will have value to your customers and prospects.

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What Content Does Sales Need for Social Selling?

What is the role of content in your sales organization?

The term “content marketing” can make it seem like content’s main purpose is to support marketing initiatives. In fact, content should have just as much of an impact on your company’s sales...

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