Brand

PUBLISHER

Being a brand publisher is different than promoting products on your blog. It’s about leading those who might do business with you to believe in your strategic thinking on a wide range of topics. The Brand Publisher looks at what it takes to succeed as a ROI-focused publisher of content that will have value to your customers and prospects.

What Should a Contract with My Marketing Agency Look Like?

Note: This post walks through the sections of our own agency Master Services Agreement and Statement of Work. You can download it for free here and follow along!

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5 Things to Ask A Content Marketing Agency Before You Hire It

You’ve done your research, conducted interviews and identified a short list of content marketing agencies you’re interested in working with. Now it’s time to start asking more discerning questions so you can narrow the field and select a partner....

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12 Considerations When Choosing Between Two Inbound Marketing Agencies

Picking an agency is a momentous decision and usually comes at a time of change in the organization. Maybe you are a new marketing leader, or there’s a new CEO who has a different vision. Or maybe you’re just not achieving your goals with the...

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What's the value of developing a relationship with your (Inbound) Marketing agency?

If your Inbound Marketing agency is any good at what they do, you get so much more than you pay for.

But your perception of value significantly depends on whether or not your modus operandi is to value and leverage relationships. I realize that...

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