How do you help a business that is almost a century old stay relevant to its long-time customers while at the same time attract a new and younger group of homeowners with...
Ask any three people for the definition of thought leadership and you’ll get three different answers. It depends on where the person comes from — not geographically, but politically. And...
In our post Making the Business Case for an Online Magazine, we summarized the role of the idea in building the case… But how do you arrive at an idea that’s big enough to get the ball rolling?
Sometimes you have an idea that’s big enough to move markets. Create a space for your brand in a crowded market. Or create a new market force entirely. We’re talking about an idea that’s just too big to relegate to a channel on the company blog...
Marketing is becoming like the fashion business. There are incremental changes and long-term alterations, or modifications that are permanent. The Internet and Google have transformed the marketing, precipitating its own unique set of trends. Fads...
