BUILDING

Close the Deal with These Direct, Data-Driven Resources

Having content for each stage of the buyer’s journey allows you to track buyer intent at each stage of the funnel and nurture leads. Top-of-the-funnel content attracts leads, while...

In enterprise solution sales, the consideration cycle is very long. It’s not uncommon for a decision to take six months or more from initial inquiry to final presentations and a contract being awarded. It would seem that marketing could have little...