Brand

PUBLISHER

Being a brand publisher is different than promoting products on your blog. It’s about leading those who might do business with you to believe in your strategic thinking on a wide range of topics. The Brand Publisher looks at what it takes to succeed as a ROI-focused publisher of content that will have value to your customers and prospects.

How Marketing Can Work Below the Funnel to Help Close Enterprise Sales

In enterprise solution sales, the consideration cycle is very long. It’s not uncommon for a decision to take six months or more from initial inquiry to final presentations and a contract being awarded. It would seem that marketing could have...

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