SaaS BUSINESS

BUILDING

Sharing experience, insights and best practices building SaaS businesses. Clients rely on us to realize the future visions of their organizations. Posts here are based on real-world outcomes and lessons learned from putting marketing to work – marketing that grows software companies like yours.  Let’s build something bigger, together.

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Top 6 BoFu (Bottom of Funnel) Offers

Close the Deal with These Direct, Data-Driven Resources

Having content for each stage of the buyer’s journey allows you to track buyer intent at each stage of the funnel and nurture leads. Top-of-the-funnel content attracts leads, while...

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How Marketing Can Work Below the Funnel to Help Close Enterprise Sales

In enterprise solution sales, the consideration cycle is very long. It’s not uncommon for a decision to take six months or more from initial inquiry to final presentations and a contract being awarded. It would seem that marketing could have...

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