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How to Create DIY Content Marketing Videos (that Don’t Look Like DIY Videos)

It’s no secret that video is one of the most popular and successful types of content for inbound marketing. In fact, marketers that use video reportedly grow revenue 49% faster than non-video users. However not all videos are created equal. While...

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Nine 2018 Predictions for Inbound Marketing Professionals

I've read a fair amount of listicle predictions posts and feel like there’s a gap in what’s been written about, so I'm putting myself out there and adding my two cents. Beyond just identifying the trends, I'll do my best to give you, the inbound...

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Content Marketing Doesn't Work. Unless You Have Compelling Content (the Case for Video in Content Marketing)

One of the themes at last fall’s INBOUND16 conference was that content marketing is getting harder to do—you need amazing content to generate interest in an increasingly saturated online and social media landscape. And to a certain extent, I...

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Think Like a Publisher: 6 Ways to Drive Lead Generation and ROI w/ Inbound Journalism - April 21 AMA Presentation Video & Free Toolkit

"67% percent of the buyer’s journey is now done digitally… and online searches are executives’ first course of action (just like everyone else).” ~ SiriusDecisions

What's a Chief Marketing Officer to do? Clearly, in this environment you have to...

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