The sales pipeline no longer works on its own.
Especially for SaaS companies, the customer journey has eclipsed the sales pipeline as the best determinant of lifetime customer value (LTV). Sales teams that expect to reach and engage their customers...
There was a lot of buzz at this year’s INBOUND conference and for good reason. HubSpot is now in use by more than 64,000 organizations – growth...
Another year is coming to an end, which means you’re likely putting the finishing touches on your 2019 strategy and planning for year-end reporting. While you’re at it, we recommend doing a little HubSpot housekeeping as well, so you can start the...
HubSpot’s product development team was on a tear this year, churning out functionality and UI updates at a frenzied pace. A new product was launched, a popular tool was sunset and users everywhere either celebrated or decried the launch of a new...
It seems like leadership at entrepreneur-scale companies only recently accepted the idea of an inbound marketing funnel. According to this model, to properly engage and sell customers, they must be attracted to the website, nurtured and converted to...
