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Sharing experience, insights and best practices building SaaS businesses. Clients rely on us to realize the future visions of their organizations. Posts here are based on real-world outcomes and lessons learned from putting marketing to work – marketing that grows software companies like yours.  Let’s build something bigger, together.

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Thought Leadership Content Strategy: Getting to the Big Idea

In our post Making the Business Case for an Online Magazine, we summarized the role of the idea in building the case… But how do you arrive at an idea that’s big enough to get the ball rolling?

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Thought Leadership Content Strategy: The Business Case for Your Brand to Publish an Online Magazine

Sometimes you have an idea that’s big enough to move markets. Create a space for your brand in a crowded market. Or create a new market force entirely. We’re talking about an idea that’s just too big to relegate to a channel on the company blog...

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How Can Content Marketing Make Your Company More Saleable?

As an entrepreneur, you know that the higher the return on assets your company has, the more valuable the business will be when it’s time to sell. Intangible assets can make your company a more solid investment if the buyer believes these assets...

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#TheBrandPublisher Feat. KLAFFS Recap: Regional Retailer Gains Competitive Advantage with Online Publication

We were thrilled to share the story behind KLAFFS’ journey to building competitive advantage in last week's episode of #TheBrandPublisher. Below are some tidbits of what we gleaned from that discussion.

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8/8 #TheBrandPublisher Webinar: How a Regional Retailer Is Overcoming Industry Disruption

With a flagship location in Norwalk, Connecticut, 95-year-old regional retailer KLAFFS has always been on the leading edge of home design, offering expertise spanning three generations and top brand names in lighting, kitchens, bathrooms,...

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Research from McKinsey & Company: The Case for Inbound Journalism?

One of our League of Extraordinary Marketers members, Ellie Becker, recently brought an article to my attention and we highlighted it in a recent #TheBrandPublisher episode. New research from McKinsey & Company states that for CEOs seeking growth 

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Decision Maker Shares Inbound Journalism Success Story

 

#TheBrandPublisher - A conversation with:

Dennis Reaves

Former Kodak Division GM 

The Chief Packaging Officer team L-R: Keith R. Reynolds, Dennis Reaves, Kenneth Lempit, Ellie Becker

Chief Packaging Officer was the first Inbound...

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Content Quality Versus Quantity: What’s the Balance for B2B Blogging?

If you’ve been responsible for content marketing strategy in any way, you’re already familiar with the classic Quality vs. Quantity content debate. Marketers often frame it as a dichotomous question: Is it better to prioritize fewer pieces of...

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Think Like a Publisher With Inbound Journalism

“Think like a publisher or perish…” That was the subhead for our Inbound Journalism webinar a couple months ago. Publishing is the business side of content marketing, inbound marketing and account-based marketing approaches in vogue today....

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04/14 Inbound Journalism Blab With Art Jones

Last Thursday, I was interviewed by Art Jones about Inbound Journalism. Art stumbled upon an "Office Hour" Blab Ken Lempit and were doing and invited me on his Blab a few weeks later. 

 

 

Art (@ArtJones) is a brand, marketing & sales...

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