In our post Making the Business Case for an Online Magazine, we summarized the role of the idea in building the case… But how do you arrive at an idea that’s big enough to get the ball rolling?
In our post Making the Business Case for an Online Magazine, we summarized the role of the idea in building the case… But how do you arrive at an idea that’s big enough to get the ball rolling?
Sometimes you have an idea that’s big enough to move markets. Create a space for your brand in a crowded market. Or create a new market force entirely. We’re talking about an idea that’s just too big to relegate to a channel on the company blog...
As an entrepreneur, you know that the higher the return on assets your company has, the more valuable the business will be when it’s time to sell. Intangible assets can make your company a more solid investment if the buyer believes these assets...
We were thrilled to share the story behind KLAFFS’ journey to building competitive advantage in last week's episode of #TheBrandPublisher. Below are some tidbits of what we gleaned from that discussion.
With a flagship location in Norwalk, Connecticut, 95-year-old regional retailer KLAFFS has always been on the leading edge of home design, offering expertise spanning three generations and top brand names in lighting, kitchens, bathrooms, decorative...
The Chief Packaging Officer team L-R: Keith R. Reynolds, Dennis Reaves, Kenneth Lempit, Ellie Becker
If you’ve been responsible for content marketing strategy in any way, you’re already familiar with the classic Quality vs. Quantity content debate. Marketers often frame it as a dichotomous question: Is it better to prioritize fewer pieces of...
