Since the dawn of inbound marketing, let's call it the early 2000s, best practice for lead handling has been to follow-up an inbound lead within five minutes (or as quickly as possible) because it maximized the odds catching someone live, qualifying...
CEOs and founders preparing their companies for liquidity events understand the importance of repeatability in revenue. What some may not appreciate is the value content marketing has in ensuring revenue is scalable and repeatable with or without...
If you’re invited to appear on a podcast and you’ve recently been media trained, this one is easy. Just add a couple of podcast-specific techniques to your appearance and you’ll be all set. For the exec who’s not a regular subject of electronic...
Slapping...
What are the landing page best practices for 2019? How can you make major improvements to your existing landing pages to improve conversion rates?
A solid inbound marketing strategy should generate a steady stream of web traffic and leads. However, not all of those leads are going to turn into customers – the reality is, most likely only a small percentage of them will. How do you qualify and...
We’ve talked about whether or not to gate your content. If you require visitors to give up their information via your lead generation form, then the content you give them better be of equal worth. But how do you determine what kind of content is...
The practice of using gated content for online lead generation isn’t new; however, it is one we often see misapplied. In their rush to extract value from their content, many websites often gate content they shouldn’t. Ironically, this often means a...
I had a conversation with the CEO of a startup in the medical devices field recently. We were talking about upcoming presentations to investors and I riffed on some insights that I've developed over the years on what makes a great presentation when...
Now that lead generation campaigns have become the main driver of B2B marketing for many companies, the question looms, "Should I outsource my content marketing or bring it in-house?"
