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Telling a Story vs. Speeds and Feeds: Presentation Tips for CEOs Seeking Investors or Selling Their Businesses

I had a conversation with the CEO of a startup in the medical devices field recently. We were talking about upcoming presentations to investors and I riffed on some insights that I've developed over the years on what makes a great presentation...

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Should You Outsource Your Content Marketing?

Now that lead generation campaigns have become the main driver of B2B marketing for many companies, the question looms, "Should I outsource my content marketing or bring it in-house?"

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Five Ways to Improve the ROI from Your Webinar

When conducted correctly, a webinar can create a lot of opportunity for your sales team. However, webinars can be time-consuming to implement, particularly if you are creating the content for the first time. That’s why it is important to maximize...

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HubSpot Tips & Tricks: Getting Data into a HubSpot Form from an Outside System by Passing Parameters in the URL

Sometimes there’s data outside of HubSpot that you want to get into the system to enrich the quality of your lead data, help with reporting or drive lead distribution in Salesforce.com or another CRM. It should be easy to do (and it is), but...

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Spring HubSpot Product Update Summary

The HubSpot Development team must be working overtime because it’s been rolling out updates at an unprecedented pace this year. Some updates, such as visual enhancements to the Content Strategy tool, are so subtle that many users may not even...

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Offer - Case Study on Kodak's Chief Packaging Officer: Thought Leadership That Filled the Pipeline

What do you do with a 100-plus-year-old company after it changes from a consumer product manufacturer to a B2B company? Kodak had been fighting to reestablish itself as an expert in material science, imaging, photography and film. Its new...

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What Should a Contract with My Marketing Agency Look Like?

Note: This post walks through the sections of our own agency Master Services Agreement and Statement of Work. You can download it for free here and follow along!

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8 INBOUND 2017 Session Review Megapost with Insights You Can Act On

This year HubSpot expanded its product and strategic reach into the full client lifecycle, from initial site visit and marketing qualified lead to sales management and e-commerce to ongoing customer success. INBOUND 2017 was consequently broader...

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Best Practices for Outbound Sales Prospecting

While much of our effort at Austin Lawrence is focused on Inbound Marketing, I thought I’d share some of our best practices for outbound prospecting. We use these for our own firm’s sales prospecting and recommend this kind of outreach for client...

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Research from McKinsey & Company: The Case for Inbound Journalism?

One of our League of Extraordinary Marketers members, Ellie Becker, recently brought an article to my attention and we highlighted it in a recent #TheBrandPublisher episode. New research from McKinsey & Company states that for CEOs seeking growth 

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