Brand

PUBLISHER

Being a brand publisher is different than promoting products on your blog. It’s about leading those who might do business with you to believe in your strategic thinking on a wide range of topics. The Brand Publisher looks at what it takes to succeed as a ROI-focused publisher of content that will have value to your customers and prospects.

7 Landing Page Best Practices You May Be Overlooking

What are the landing page best practices for 2019? How can you make major improvements to your existing landing pages to improve conversion rates?

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HubSpot Lead Scoring 101: Four Simple Steps to Calculating a Basic Lead Score

A solid inbound marketing strategy should generate a steady stream of web traffic and leads. However, not all of those leads are going to turn into customers – the reality is, most likely only a small percentage of them will. How do you qualify...

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How to Choose Lead Generation Form Fields

We’ve talked about whether or not to gate your content. If you require visitors to give up their information via your lead generation form, then the content you give them better be of equal worth. But how do you determine what kind of content is...

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What Content Should You Be Gating?

The practice of using gated content for online lead generation isn’t new; however, it is one we often see misapplied. In their rush to extract value from their content, many websites often gate content they shouldn’t. Ironically, this often means...

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Telling a Story vs. Speeds and Feeds: Presentation Tips for CEOs Seeking Investors or Selling Their Businesses

I had a conversation with the CEO of a startup in the medical devices field recently. We were talking about upcoming presentations to investors and I riffed on some insights that I've developed over the years on what makes a great presentation...

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Should You Outsource Your Content Marketing?

Now that lead generation campaigns have become the main driver of B2B marketing for many companies, the question looms, "Should I outsource my content marketing or bring it in-house?"

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Five Ways to Improve the ROI from Your Webinar

When conducted correctly, a webinar can create a lot of opportunity for your sales team. However, webinars can be time-consuming to implement, particularly if you are creating the content for the first time. That’s why it is important to maximize...

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HubSpot Tips & Tricks: Getting Data into a HubSpot Form from an Outside System by Passing Parameters in the URL

Sometimes there’s data outside of HubSpot that you want to get into the system to enrich the quality of your lead data, help with reporting or drive lead distribution in Salesforce.com or another CRM. It should be easy to do (and it is), but...

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Spring HubSpot Product Update Summary

The HubSpot Development team must be working overtime because it’s been rolling out updates at an unprecedented pace this year. Some updates, such as visual enhancements to the Content Strategy tool, are so subtle that many users may not even...

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Offer - Case Study on Kodak's Chief Packaging Officer: Thought Leadership That Filled the Pipeline

What do you do with a 100-plus-year-old company after it changes from a consumer product manufacturer to a B2B company? Kodak had been fighting to reestablish itself as an expert in material science, imaging, photography and film. Its new...

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