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Migrating off Eloqua is Easier than You Think; You Can Change Inbound Marketing Platforms without Tears.

I've never met someone who loved or even really liked Eloqua, a marketing automation / inbound marketing platform that's now owned by Oracle.  OK, some service providers who earn their livings as Eloqua consultants like it just fine.  Eloqua is...

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Where’s the creativity in scientific marketing?

In a post that’s written so well, I wish that I’d written it, Scott Brinker makes a point that I’ve become somewhat famous for… for saying too often.  That there’s more to marketing than bean counting; you can’t procure a great idea.  The scientific...

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