Brand

PUBLISHER

Being a brand publisher is different than promoting products on your blog. It’s about leading those who might do business with you to believe in your strategic thinking on a wide range of topics. The Brand Publisher looks at what it takes to succeed as a ROI-focused publisher of content that will have value to your customers and prospects.

Migrating off Eloqua is Easier than You Think; You Can Change Inbound Marketing Platforms without Tears.

I've never met someone who loved or even really liked Eloqua, a marketing automation / inbound marketing platform that's now owned by Oracle.  OK, some service providers who earn their livings as Eloqua consultants like it just fine.  Eloqua is...

Continue Reading

Where’s the creativity in scientific marketing?

In a post that’s written so well, I wish that I’d written it, Scott Brinker makes a point that I’ve become somewhat famous for… for saying too often.  That there’s more to marketing than bean counting; you can’t procure a great idea.  The scientific...

Continue Reading

Write a Comment

New Call-to-action

CATEGORIES