SaaS BUSINESS

BUILDING

Sharing experience, insights and best practices building SaaS businesses. Clients rely on us to realize the future visions of their organizations. Posts here are based on real-world outcomes and lessons learned from putting marketing to work – marketing that grows software companies like yours.  Let’s build something bigger, together.

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Migrating off Eloqua is Easier than You Think; You Can Change Inbound Marketing Platforms without Tears.

I've never met someone who loved or even really liked Eloqua, a marketing automation / inbound marketing platform that's now owned by Oracle.  OK, some service providers who earn their livings as Eloqua consultants like it just fine.  Eloqua is...

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Why You Should use Commercial Wordpress Themes and Joomla Templates

There are a few good reasons to use commercial themes (templates) from market-leading vendors on your WordPress and Joomla Websites.  Here's my list:

  • Cost effective vs custom CSS
  • Endless variety of designs
  • Cross-platform compatibility
  • Smartphone...
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