Brand

PUBLISHER

Being a brand publisher is different than promoting products on your blog. It’s about leading those who might do business with you to believe in your strategic thinking on a wide range of topics. The Brand Publisher looks at what it takes to succeed as a ROI-focused publisher of content that will have value to your customers and prospects.

Migrating off Eloqua is Easier than You Think; You Can Change Inbound Marketing Platforms without Tears.

I've never met someone who loved or even really liked Eloqua, a marketing automation / inbound marketing platform that's now owned by Oracle.  OK, some service providers who earn their livings as Eloqua consultants like it just fine.  Eloqua is...

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Why You Should use Commercial Wordpress Themes and Joomla Templates

There are a few good reasons to use commercial themes (templates) from market-leading vendors on your WordPress and Joomla Websites.  Here's my list:

  • Cost effective vs custom CSS
  • Endless variety of designs
  • Cross-platform compatibility
  • Smartphone...
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