Brand

PUBLISHER

Being a brand publisher is different than promoting products on your blog. It’s about leading those who might do business with you to believe in your strategic thinking on a wide range of topics. The Brand Publisher looks at what it takes to succeed as a ROI-focused publisher of content that will have value to your customers and prospects.

9/27 NYAMA/NYIMP Event | Search Engine Marketing: Strategies and Practical Advice for Marketing Professionals

Austin Lawrence is proud to sponsor and present the New York Inbound Marketing Professionals Meetup, a platform agnostic working group for inbound marketing professionals. Regardless of your Inbound Marketing software the NYIMP provides a venue...

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NYIMP Event | Always-On Lead Generation: A 24/7 Marketing Case Study

 

 

Austin Lawrence is proud to sponsor and present the New York Inbound Marketing Professionals Meetup, a platform agnostic working group for inbound marketing professionals. Regardless of your Inbound Marketing software the NYIMP provides a...

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NYIMP Event | Sports Stars and Celebrity Talent: A Natural Combination for Inbound Marketing

 

 

Austin Lawrence is proud to sponsor and present the New York Inbound Marketing Professionals Meetup, a platform agnostic working group for inbound marketing professionals. Regardless of your Inbound Marketing software the NYIMP provides a...

Continue Reading

Think Like a Publisher: 6 Ways to Drive Lead Generation and ROI w/ Inbound Journalism - April 21 AMA Presentation Video & Free Toolkit

"67% percent of the buyer’s journey is now done digitally… and online searches are executives’ first course of action (just like everyone else).” ~ SiriusDecisions

What's a Chief Marketing Officer to do? Clearly, in this environment you have to...

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Thuzio: Sports Stars & Celebrity Talent - A Natural Fit for Inbound and Event Marketing

 With some serious star power on the founders team, including Mark Gerson of Gerson Lehrman Group and Tiki Barber of the NY Giants, Thuzio is one of NYC’s notable start-up success stories. 

Recently securing another round of funding, this...

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Think Like a Publisher: 5 Ways to Drive Lead Generation and ROI w/ Inbound Journalism - April 21 AMA Presentation

Your customers are relentlessly bombarded with messages across countless channels. Their organizations’ purchasing habits are changing, with decision makers and influencers growing more cautious about what they read, the websites they visit and...

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Thoughts on IBM's 'Thoughts on Cloud'

 

 

Austin Lawrence is proud to sponsor and present the New York Inbound Marketing Professionals Meetup, a platform agnostic working group for inbound marketing professionals. Regardless of your inbound marketing software the NYIMP provides a...

Continue Reading

What's the Big Idea? Five Strategies for Creating Breakthrough Inbound Marketing Campaigns w/ author Bryan Mattimore

 

Austin Lawrence is proud to sponsor and present the New York Inbound Marketing Professinals Meetup, a platform agnostic working group for inbound marketing professionals. Regardless of your inbound marketing software the NYIMP provides a venue...

Continue Reading

How BuzzFeed Uncovered the Secret to Viral Inbound Marketing (and you can too)

Austin Lawrence is proud to sponsor and present the New York Inbound Marketing Professinals Meetup, a platform agnostic working group for inbound marketing professionals. Regardless of your inbound marketing software the NYIMP provides a venue to...

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You only get one chance for a good first impression... at the top and bottom of your funnel

I recently had the opportunity to make a presentation to an important group. The subject was something that I know very well. Almost too well. I had to change it up to match the audience I was meeting with. Where to start?

Luckily, I know Debbie...

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