A CMO’s problems are fundamentally different than they were a year ago. And that's even more true if you're new in the job. Increasing sales in the short term requires content that jump-starts prospect engagement. Easier said than done, especially...
The sales pipeline no longer works on its own.
Especially for SaaS companies, the customer journey has eclipsed the sales pipeline as the best determinant of lifetime customer value (LTV). Sales teams that expect to reach and engage their customers...
The term “content marketing” can make it seem like content’s main purpose is to support marketing initiatives. In fact, content should have just as much of an impact on your company’s sales...
For the purpose of discussing lead nurturing, I’ve divided B2B SaaS companies into three unit-of-sale categories: under $3000 per year, $3,000 to $25,000 per year and $25,000 to a few hundred...
For the purpose of discussing lead nurturing, I’ve divided B2B SaaS companies into three unit-of-sale categories: under $3000 per year, $3,000...
A solid inbound marketing strategy should generate a steady stream of web traffic and leads. However, not all of those leads are going to turn into customers – the reality is, most likely only a small percentage of them will. How do you qualify and...
Does your marketing team struggle with inbound marketing?
Trick question. Inbound marketing is not the sole responsibility of the marketing team. If your sales and marketing teams are struggling with inbound marketing, the answer could lie in a lack...
