Brand

PUBLISHER

Being a brand publisher is different than promoting products on your blog. It’s about leading those who might do business with you to believe in your strategic thinking on a wide range of topics. The Brand Publisher looks at what it takes to succeed as a ROI-focused publisher of content that will have value to your customers and prospects.

HubSpot Lead Scoring 101: Four Simple Steps to Calculating a Basic Lead Score

A solid inbound marketing strategy should generate a steady stream of web traffic and leads. However, not all of those leads are going to turn into customers – the reality is, most likely only a small percentage of them will. How do you qualify...

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Inbound Marketing Doesn't Work (without Sales Alignment)

Does your marketing team struggle with inbound marketing?

Trick question. Inbound marketing is not the sole responsibility of the marketing team. If your sales and marketing teams are struggling with inbound marketing, the answer could lie in a...

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