Brand

PUBLISHER

Being a brand publisher is different than promoting products on your blog. It’s about leading those who might do business with you to believe in your strategic thinking on a wide range of topics. The Brand Publisher looks at what it takes to succeed as a ROI-focused publisher of content that will have value to your customers and prospects.

Using Inbound Marketing and Inside Sales to Build a Prospect Pipeline for CPA Firms, Even if Partners Won’t use a CRM.

To get a sense of online marketing and lead generation at CPA firms, we recently spoke with CMOs and business development execs at top 100 CPA firms and their regional CPA firm counterparts.  Many have marketing automation in place to send emails...

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B2B Inbound Lead Handling - Coach Inside Sales to Improve ROI from Inbound Marketing

I was recently meeting with one of our clients to dig deeper into the findings of its first Inbound Marketing ROI report when we realized that the inside sales reps weren't converting a lot of the leads we were generating into sales.  In fact,...

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Entrepreneurs can start Inbound Marketing without sales force automation (CRM) in place.

Entrepreneurial organizations with small sales teams can benefit greatly from Inbound Marketing, making their Websites generate leads through content and landing pages. But what about small businesses without a CRM / sales force automation system...

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B2B Webinar ROI Made Easy: 14 Best Practices for B2B Lead Generation

Webinars, like any lead generation tactic, can be a good or not-so-good performer on the ROI scale.  And there's nothing like an empty room (virtual or real) to create tension with senior management.  Conversely, fill the "room" with a large...

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