Picture this.
Picture this.
Unrequited love. Long lost love. A little of both. That’s how I feel about the dearth of advertising work we’ve done here at Austin Lawrence since, well, the birth of the content marketing industrial complex.
Marketing is a fashion business. We glom on to trends and ride them until they lose effectiveness, and then ride them some more while we try to figure out what’s next.
It’s a dilemma that plagues B2B marketers everywhere…
Imagine going to a vendor’s website to research and you’re presented with three different buttons:
Whether your leads have dropped off a cliff or have been in a steady decline, what to do differently is a conundrum.Today’s buyer suddenly has a lot of expectations.They want to research on demand, compare to competition, see your pricing, check out...
The results are in.
You’re right—lead generation is getting harder.It used to be a slam dunk for marketers. Need a bigger pipeline? Produce content, push it out, and watch the leads roll in.Push-button predictability.Today, not so much.Great content is table stakes....