Brand

PUBLISHER

Being a brand publisher is different than promoting products on your blog. It’s about leading those who might do business with you to believe in your strategic thinking on a wide range of topics. The Brand Publisher looks at what it takes to succeed as a ROI-focused publisher of content that will have value to your customers and prospects.

12 Considerations When Choosing Between Two Inbound Marketing Agencies

Picking an agency is a momentous decision and usually comes at a time of change in the organization. Maybe you are a new marketing leader, or there’s a new CEO who has a different vision. Or maybe you’re just not achieving your goals with the...

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Decision Maker Shares Inbound Journalism Success Story

 

#TheBrandPublisher - A conversation with:

Dennis Reaves

Former Kodak Division GM 

The Chief Packaging Officer team L-R: Keith R. Reynolds, Dennis Reaves, Kenneth Lempit, Ellie Becker

Chief Packaging Officer was the first Inbound...

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Thought Leadership, Inbound Marketing and Can’t Miss Sessions at the HubSpot INBOUND2016 Conference (With a Prediction or Two Just for Good Measure)

 

Looking ahead to this week’s INBOUND2016 conference, I thought I’d share what we’ve learned since last year and what we’re looking forward to this year. At the show, we’re offering a four-page briefing on our Inbound Journalism methodology, a...

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Think Like a Publisher With Inbound Journalism

“Think like a publisher or perish…” That was the subhead for our Inbound Journalism webinar a couple months ago. Publishing is the business side of content marketing, inbound marketing and account-based marketing approaches in vogue today....

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Webinar 6-28: How Inbound Journalism Connects Thought Leadership to Sales Outcomes and ROI

Content marketing is at the forefront of marketers’ agendas. To reach and grow your audience, you need thoughtful content and engaging experiences that offer actionable insights and real value. But initiatives with great potential often get...

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Inbound Journalism vs. Brand Journalism: ROI Focus Makes All the Difference

Marketing is becoming like the fashion business. There are incremental changes and there long term alterations, or modifications that are permanent. The Internet and Google have transformed the marketing, precipitating its own unique set of...

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