Picking an agency is a momentous decision and usually comes at a time of change in the organization. Maybe you are a new marketing leader, or there’s a new CEO who has a different vision. Or maybe you’re just not achieving your goals with the agency...
The Chief Packaging Officer team L-R: Keith R. Reynolds, Dennis Reaves, Kenneth Lempit, Ellie Becker
Marketing is becoming like the fashion business. There are incremental changes and long-term alterations, or modifications that are permanent. The Internet and Google have transformed the marketing, precipitating its own unique set of trends. Fads...
