How much are you spending on LinkedIn ads that never turn into sales conversations?
How much are you spending on LinkedIn ads that never turn into sales conversations?
The pressure to generate pipeline hasn’t gone away, but the channels that used to make that job feel manageable are getting less predictable.
The New York Times recently put an extraordinary number on the private equity exit problem: 33,575 companies were sitting unsold in PE portfolios as of June 30, 2026, more than double the...
Third-party intent data became popular for a good reason.
Buyers were doing more of their research online and through social networks before talking to sales, and companies wanted to identify intent early enough to get into the buying process before...
Somewhere along the way, B2B marketing got embarrassed by the word “lead.”
We rebranded ourselves as “demand gen,” “growth marketing,” “revenue marketing,” and “pipeline architects.” We invented new metrics—MQLs, MQAs, influence, intent...
The pressure to generate pipeline hasn’t gone away, but the channels that used to make that job feel manageable are getting less predictable.
Organic traffic is harder to earn, paid search is changing as AI answers more questions before anyone...
There has never been a good fit between the lead generation “discipline” and the enterprise sale.
It’s no secret that video is one of the most popular and successful types of content for inbound marketing. In fact, marketers that use videoreportedly grow revenue 49% fasterthan non-video users. However not all videos are created equal. While...
The Chief Packaging Officer team L-R: Keith R. Reynolds, Dennis Reaves, Kenneth Lempit, Ellie Becker
Around since the mid-1990s, Account-Based Marketing (ABM) is a marketing strategy that has recently come to the forefront of B2B marketing. It is a recognition that for companies it is not economic to depend on having unknown customers "find them."...
