As the founder of a young business, you are the one responsible for developing relationships, closing deals and securing the funding you need to move forward. It makes sense that you would be your company’s number one salesperson since you...
As the founder of a young business, you are the one responsible for developing relationships, closing deals and securing the funding you need to move forward. It makes sense that you would be your company’s number one salesperson since you...
A CMO’s problems are fundamentally different than they were a year ago. And that's even more true if you're new in the job. Increasing sales in the short term requires content that jump-starts prospect engagement. Easier said than done, especially...
Speaking with SaaS CMOs can make you wonder if there really are two different titles that should be awarded these folks: Chief Lead Generation Officer or...
Ask any three people for the definition of thought leadership and you’ll get three different answers. It depends on where the person comes from — not geographically, but politically. And...
Webinars remain one of the best lead generation tools available for B2B companies. According to InsideSales, 73% of B2B marketing and sales leaders say webinars are...
In our post Making the Business Case for an Online Magazine, we summarized the role of the idea in building the case… But how do you arrive at an idea that’s big enough to get the ball rolling?
CEOs and founders preparing their companies for liquidity events understand the importance of repeatability in revenue. What some may not appreciate is the value content marketing has in ensuring revenue is scalable and repeatable with or without...
My career has included coaching CEOs before interviews with business press and TV appearances, but it’s not that often that I’ve been the subject of an interview myself. As my agency’s business focus turns more and more to thought leadership, I...
There are plenty of surface-level things to check for when you’re analyzing a website for its lead generation potential from the outside — ungated premium content, no calls-to-action in...