Brand

PUBLISHER

Being a brand publisher is different than promoting products on your blog. It’s about leading those who might do business with you to believe in your strategic thinking on a wide range of topics. The Brand Publisher looks at what it takes to succeed as a ROI-focused publisher of content that will have value to your customers and prospects.

7 Landing Page Best Practices You May Be Overlooking

What are the landing page best practices for 2019? How can you make major improvements to your existing landing pages to improve conversion rates?

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Four Common Marketing Mistakes You May Be Making

Mistaking activity for results is a path to failure

We’ve had the experience of being very busy on behalf of clients only to have them come to us six or nine months into the marketing year saying that they don’t feel they’re getting traction...

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Why Nobody Cares About Your Content (Your SEO Content Strategy Sucks)

When it comes to content marketing vs SEO, the biggest question is which is more important for increasing traffic and getting found.

The truth is, content marketing and search engine optimization aren’t mutually exclusive. While creating content...

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What Content Should You Be Gating?

The practice of using gated content for online lead generation isn’t new; however, it is one we often see misapplied. In their rush to extract value from their content, many websites often gate content they shouldn’t. Ironically, this often means...

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ReadyTalk v. GoToWebinar: Which Webinar Platform Has the Better HubSpot Integration?

If you’re a HubSpot user looking to add webinars to your strategic marketing plan, one of the first decisions you need to make is which software platform you’ll use. Two of the more popular options are ReadyTalk and GoToWebinar. At first glance,...

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Inbound Marketing for Fintech; Is This a Viable Way to Generate Leads, Revenue and Company Viability?

Financial technology is a red-hot space these days. According to CB Insights, through the third quarter of 2017, more than 800 companies received more than $12 billion in VC funding globally. That’s a lot of new technology coming to market,...

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How to Create DIY Content Marketing Videos (that Don’t Look Like DIY Videos)

It’s no secret that video is one of the most popular and successful types of content for inbound marketing. In fact, marketers that use video reportedly grow revenue 49% faster than non-video users. However not all videos are created equal. While...

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The SaaS CEO’s Guide to Content (Inbound) Marketing and Sales

I read an article every week that claims that “Cold Calling is Dead” or some other sales tactic is no longer viable. Marketers are often quick to write obituaries to sales tactics that distract from the inbound marketing method.

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Should You Outsource Your Content Marketing?

Now that lead generation campaigns have become the main driver of B2B marketing for many companies, the question looms, "Should I outsource my content marketing or bring it in-house?"

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Five Ways to Improve the ROI from Your Webinar

When conducted correctly, a webinar can create a lot of opportunity for your sales team. However, webinars can be time-consuming to implement, particularly if you are creating the content for the first time. That’s why it is important to maximize...

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