Brand

PUBLISHER

Being a brand publisher is different than promoting products on your blog. It’s about leading those who might do business with you to believe in your strategic thinking on a wide range of topics. The Brand Publisher looks at what it takes to succeed as a ROI-focused publisher of content that will have value to your customers and prospects.

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My Turn at the Mic: Talking Thought Leadership as a Guest on the B2B Growth Podcast

My career has included coaching CEOs before interviews with business press and TV appearances, but it’s not that often that I’ve been the subject of an interview myself. As my agency’s business focus turns more and more to thought leadership, I...

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Use These Lead Generation Strategies for Better Website Performance

Of Course Your Website Can Be Performing Better for Lead Gen

There are plenty of surface-level things to check for when you’re analyzing a website for its lead generation potential from the outside — ungated premium content, no calls-to-action in...

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Top 6 BoFu (Bottom of Funnel) Offers

Close the Deal with These Direct, Data-Driven Resources

Having content for each stage of the buyer’s journey allows you to track buyer intent at each stage of the funnel and nurture leads. Top-of-the-funnel content attracts leads, while...

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5 Common Landing Page Mistakes You May Be Making

A well-developed landing page should be optimized for search as well as converting views into submissions. Landing pages can be just as important as the content you’re offering and should be carefully constructed. Otherwise, you’re investing in...
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6 Reasons Your Website Conversion Rate Stinks

As a digital content marketing agency, we spend a good amount of time analyzing company websites. When someone reaches out to us for help, one of the first things we do is assess the lead generation potential of their company’s site.

Slapping...

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7 Landing Page Best Practices You May Be Overlooking

What are the landing page best practices for 2019? How can you make major improvements to your existing landing pages to improve conversion rates?

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Four Common Marketing Mistakes You May Be Making

Mistaking activity for results is a path to failure

We’ve had the experience of being very busy on behalf of clients only to have them come to us six or nine months into the marketing year saying that they don’t feel they’re getting traction...

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Why Nobody Cares About Your Content (Your SEO Content Strategy Sucks)

When it comes to content marketing vs SEO, the biggest question is which is more important for increasing traffic and getting found.

The truth is, content marketing and search engine optimization aren’t mutually exclusive. While creating content...

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What Content Should You Be Gating?

The practice of using gated content for online lead generation isn’t new; however, it is one we often see misapplied. In their rush to extract value from their content, many websites often gate content they shouldn’t. Ironically, this often means...

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ReadyTalk v. GoToWebinar: Which Webinar Platform Has the Better HubSpot Integration?

If you’re a HubSpot user looking to add webinars to your strategic marketing plan, one of the first decisions you need to make is which software platform you’ll use. Two of the more popular options are ReadyTalk and GoToWebinar. At first glance,...

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