Brand

PUBLISHER

Being a brand publisher is different than promoting products on your blog. It’s about leading those who might do business with you to believe in your strategic thinking on a wide range of topics. The Brand Publisher looks at what it takes to succeed as a ROI-focused publisher of content that will have value to your customers and prospects.

HubSpot Help | HubSpot Reporting for Sales Teams

Getting the Most out of Your HubSpot Sales Dashboard

At its best, your HubSpot Sales Dashboard gives you the confidence to make well-informed business decisions backed by hard data. Sales reporting should help you identify challenges, focus...

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The New VP of Marketing’s First 100 Day Plan – B2B SaaS Edition – Part 2 of 2

This is the second half of the new VP of marketing's guide to the first 100 days of work. If you missed the first half, which covers the two weeks before work actually starts and the first 30 days of the job, you can find it here.

Now that you're...

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HubSpot Help | HubSpot Dashboard for Marketing Teams

Monitor and analyze your marketing campaigns within HubSpot

A well organized HubSpot dashboard can give you a concise overview of your marketing achievements, identify opportunities and spot weak spots in your strategies.  Each dashboard is...

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The New VP of Marketing’s First 100 Day Plan – B2B SaaS Edition – Part 1 of 2

When you’re brought in as the new VP of marketing at a SaaS company that’s owned by an entrepreneur or private equity, you’re immediately thrust into the spotlight. They probably didn’t hire you because all is well in marketing. They have an...

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6 Reasons Your Website Conversion Rate Stinks

As a digital content marketing agency, we spend a good amount of time analyzing company websites. When someone reaches out to us for help, one of the first things we do is assess the lead generation potential of their company’s site.

Slapping...

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4 Benefits of a Sales CRM Integration With Your Marketing and Customer Success Software

The sales pipeline no longer works on its own.

Especially for SaaS companies, the customer journey has eclipsed the sales pipeline as the best determinant of lifetime customer value (LCV). Sales teams that expect to reach and engage their...

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Video Prospecting with HubSpot Video Integration

“Nobody reads anymore,” complained the salesperson famous for 500-word missives to her prospects. “I put so much effort into my follow-up and nurturing emails and it's just crickets on the other end.” OK, so no one is sending 500-word emails and...

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HubSpot Help | Year-End HubSpot Portal Maintenance

Another year is coming to an end, which means you’re likely putting the finishing touches on your 2019 strategy and planning for year-end reporting. While you’re at it, we recommend doing a little HubSpot housekeeping as well, so you can start...

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What HubSpot New Features Mean For You

HubSpot’s product development team was on a tear this year, churning out functionality and UI updates at a frenzied pace. A new product was launched, a popular tool was sunset and users everywhere either celebrated or decried the launch of a...

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HubSpot Killed the Marketing Funnel: What's the Deal with the Flywheel?

It seems like leadership at entrepreneur-scale companies only recently accepted the idea of an inbound marketing funnel. According to this model, to properly engage and sell customers, they must be attracted to the website, nurtured and converted...

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