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Getting the Most Out of HubSpot? Take Our Survey and Find Out!

Take the Survey and Get the Report When It’s Done!

Are you satisfied with HubSpot? Are you getting the most out of inbound that you possibly can? Wondering if your fellow HubSpot users are, too?

In the spirit of INBOUND season, we’d like to...

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How to Survive INBOUND 2018

Hubspot’s annual conference about all things inbound is just around the corner. Mirroring the software’s growth trajectory, the three and a half day conference has expanded its agenda beyond inbound marketing automation to include content about...

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What Content Should You Be Gating?

The practice of using gated content for online lead generation isn’t new; however, it is one we often see misapplied. In their rush to extract value from their content, many websites often gate content they shouldn’t. Ironically, this often means...

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ReadyTalk v. GoToWebinar: Which Webinar Platform Has the Better HubSpot Integration?

If you’re a HubSpot user looking to add webinars to your strategic marketing plan, one of the first decisions you need to make is which software platform you’ll use. Two of the more popular options are ReadyTalk and GoToWebinar. At first glance,...

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Telling a Story vs. Speeds and Feeds: Presentation Tips for CEOs Seeking Investors or Selling Their Businesses

I had a conversation with the CEO of a startup in the medical devices field recently. We were talking about upcoming presentations to investors and I riffed on some insights that I've developed over the years on what makes a great presentation...

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Inbound Marketing for Fintech; Is This a Viable Way to Generate Leads, Revenue and Company Viability?

Financial technology is a red-hot space these days. According to CB Insights, through the third quarter of 2017, more than 800 companies received more than $12 billion in VC funding globally. That’s a lot of new technology coming to market,...

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How to Create DIY Content Marketing Videos (that Don’t Look Like DIY Videos)

It’s no secret that video is one of the most popular and successful types of content for inbound marketing. In fact, marketers that use video reportedly grow revenue 49% faster than non-video users. However not all videos are created equal. While...

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The SaaS CEO’s Guide to Content (Inbound) Marketing and Sales

I read an article every week that claims that “Cold Calling is Dead” or some other sales tactic is no longer viable. Marketers are often quick to write obituaries to sales tactics that distract from the inbound marketing method.

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Should You Outsource Your Content Marketing?

Now that lead generation campaigns have become the main driver of B2B marketing for many companies, the question looms, "Should I outsource my content marketing or bring it in-house?"

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Making the Case for Inbound Marketing: How to Sell Inbound to Your Boss

As a marketing leader at your company, you know marketing needs to change to prove value to your company. You recognize that inbound marketing is outperforming traditional marketing, but does your financial-minded CEO or CFO still need...

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