Brand

PUBLISHER

Being a brand publisher is different than promoting products on your blog. It’s about leading those who might do business with you to believe in your strategic thinking on a wide range of topics. The Brand Publisher looks at what it takes to succeed as a ROI-focused publisher of content that will have value to your customers and prospects.

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Thought Leadership Content Strategy: The Business Case for Your Brand to Publish a Magazine

Sometimes you have an idea that’s big enough to move markets. Create a space for your brand in a crowded market. Or create a new market force entirely. We’re talking about an idea that’s just too big to relegate to a channel on the company blog...

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What Content Does Sales Need for Social Selling?

What is the role of content in your sales organization?

The term “content marketing” can make it seem like content’s main purpose is to support marketing initiatives. In fact, content should have just as much of an impact on your company’s sales...

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Intro to Conversational Marketing and Chatbots for SaaS Marketing

Is HubSpot Conversations or Drift messaging bots right for you?

Think about the best conversation you’ve ever had. It most likely doesn’t involve one person talking at you the entire time. SaaS companies that have adopted inbound marketing...

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SaaS Lead Nurturing Tips You Can Use Right Now to Increase Sales

Not all marketing-generated leads are created equal. 

For the purpose of discussing lead nurturing, I’ve divided B2B SaaS companies into three unit-of-sale categories: under $3000 per year, $3,000 to $25,000 per year and $25,000 to a few hundred...

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SaaS Lead Nurturing Tips to Accelerate Low-Price Software Sales

Small ticket SaaS lead generation and lead nurturing has to drive to the sale ASAP. Here’s how to do it.

For the purpose of discussing lead nurturing, I’ve divided B2B SaaS companies into three unit-of-sale categories: under $3000 per year,...

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HubSpot Users Generally Happy, Use Many Tools, Our Recent Survey Says

A recent survey of 25 HubSpot users shows more independence and deeper use of tools than expected.

Our recent survey of HubSpot users shows them to be a relatively happy bunch that use many of the tools that come with the Marketing Hub. They’re...

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5 Common Landing Page Mistakes You May Be Making

A well-developed landing page should be optimized for search as well as converting views into submissions. Landing pages can be just as important as the content you’re offering and should be carefully constructed. Otherwise, you’re investing in...
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The 12 SaaS Marketing KPIs Every Software CEO Needs to Track

SaaS metrics are different than their premise-based software ancestors

Most traditional software companies have changed business models from exclusively premise-based to at the least offer a choice between SaaS and server-based software. If...

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HubSpot Help | HubSpot Reporting for Sales Teams

Getting the Most out of Your HubSpot Sales Dashboard

At its best, your HubSpot Sales Dashboard gives you the confidence to make well-informed business decisions backed by hard data. Sales reporting should help you identify challenges, focus...

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The New VP of Marketing’s First 100 Day Plan – B2B SaaS Edition – Part 2 of 2

This is the second half of the new VP of marketing's guide to the first 100 days of work. If you missed the first half, which covers the two weeks before work actually starts and the first 30 days of the job, you can find it here.

Now that you're...

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