Sometimes you have an idea that’s big enough to move markets. Create a space for your brand in a crowded market. Or create a new market force entirely. We’re talking about an idea that’s just too big to relegate to a channel on the company blog...
The term “content marketing” can make it seem like content’s main purpose is to support marketing initiatives. In fact, content should have just as much of an impact on your company’s sales...
Think about the best conversation you’ve ever had. It most likely doesn’t involve one person talking at you the entire time. SaaS companies that have adopted inbound marketing...
For the purpose of discussing lead nurturing, I’ve divided B2B SaaS companies into three unit-of-sale categories: under $3000 per year, $3,000 to $25,000 per year and $25,000 to a few hundred...
For the purpose of discussing lead nurturing, I’ve divided B2B SaaS companies into three unit-of-sale categories: under $3000 per year,...
Our recent survey of HubSpot users shows them to be a relatively happy bunch that use many of the tools that come with the Marketing Hub. They’re...
Most traditional software companies have changed business models from exclusively premise-based to at the least offer a choice between SaaS and server-based software. If...
At its best, your HubSpot Sales Dashboard gives you the confidence to make well-informed business decisions backed by hard data. Sales reporting should help you identify challenges, focus...
This is the second half of the new VP of marketing's guide to the first 100 days of work. If you missed the first half, which covers the two weeks before work actually starts and the first 30 days of the job, you can find it here.
Now that you're...
