At its best, your HubSpot Sales Dashboard gives you the confidence to make well-informed business decisions backed by hard data. Sales reporting should help you identify challenges, focus...
This is the second half of the new VP of marketing's guide to the first 100 days of work. If you missed the first half, which covers the two weeks before work actually starts and the first 30 days of the job, you can find it here.
Now that you're...
A well organized HubSpot dashboard can give you a concise overview of your marketing achievements, identify opportunities and spot weak spots in your strategies. Each dashboard is...
When you’re brought in as the new VP of marketing at a SaaS company that’s owned by an entrepreneur or private equity, you’re immediately thrust into the spotlight. They probably didn’t hire you because all is well in marketing. They have an...
Slapping...
The sales pipeline no longer works on its own.
Especially for SaaS companies, the customer journey has eclipsed the sales pipeline as the best determinant of lifetime customer value (LCV). Sales teams that expect to reach and engage their...
“Nobody reads anymore,” complained the salesperson famous for 500-word missives to her prospects. “I put so much effort into my follow-up and nurturing emails and it's just crickets on the other end.” OK, so no one is sending 500-word emails and...
Another year is coming to an end, which means you’re likely putting the finishing touches on your 2019 strategy and planning for year-end reporting. While you’re at it, we recommend doing a little HubSpot housekeeping as well, so you can start...
HubSpot’s product development team was on a tear this year, churning out functionality and UI updates at a frenzied pace. A new product was launched, a popular tool was sunset and users everywhere either celebrated or decried the launch of a...
It seems like leadership at entrepreneur-scale companies only recently accepted the idea of an inbound marketing funnel. According to this model, to properly engage and sell customers, they must be attracted to the website, nurtured and converted...
