SaaS BUSINESS

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Sharing experience, insights and best practices for building SaaS businesses. Clients rely on us to realize the future visions of their organizations. Posts here are based on real-world outcomes and lessons learned from putting marketing to work – marketing that grows software companies like yours.  Let’s build something bigger, together.

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Jun 21, 2022

Why Your Agency Needs SaaS Marketing Experience

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Kenneth Lempit
Jun 9, 2022

SaaS Backwards Episode 33: Finding win-win opportunities in the margins with Dan Johnston, CEO of WorkStep

Welcome to episode thirty-three of the SaaS Backwards podcast, where we interview CEOs and CMOs of fast-growing SaaS firms to reveal what they are doing that's working, and lessons learned from things that didn't work as planned. 

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Jason Myers
Jun 3, 2022

SaaS Backwards Episode 32: Soul Searching to Scaling in Short Order with Fireflies.ai CEO Krish Ramineni

Welcome to episode thirty-two of the SaaS Backwards podcast, where we interview CEOs and CMOs of fast-growing SaaS firms to reveal what they are doing that's working, and lessons learned from things that didn't work as planned. 

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Jason Myers
May 27, 2022

SaaS Backwards Episode 31: Straight talk about ABM—whether it’s the right go-to-market strategy and how to pull it off

Welcome to episode thirty-one of the SaaS Backwards podcast, where we interview CEOs and CMOs of fast-growing SaaS firms to reveal what they are doing that's working, and lessons learned from things that didn't work as planned. 

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Jason Myers
May 20, 2022

SaaS Backwards Episode 30: How to automate and scale referrals for your B2B SaaS

Welcome to episode thirty of the SaaS Backwards podcast, where we interview CEOs and CMOs of fast-growing SaaS firms to reveal what they are doing that's working, and lessons learned from things that didn't work as planned. 

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Jason Myers
May 13, 2022

SaaS Backwards Episode 29: How to successfully bootstrap a SaaS to provide more founder opportunities

Welcome to episode twenty-nine of the SaaS Backwards podcast, where we interview CEOs and CMOs of fast-growing SaaS firms to reveal what they are doing that's working, and lessons learned from things that didn't work as planned. 

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Jason Myers
May 6, 2022

SaaS Backwards Episode 28: How to successfully launch Account-Based Experiences with Bazaarvoice’s Jen Leaver

Welcome to episode twenty-eight of the SaaS Backwards podcast, where we interview CEOs and CMOs of fast-growing SaaS firms to reveal what they are doing that's working, and lessons learned from things that didn't work as planned. 

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Jason Myers
Apr 22, 2022

SaaS Backwards Episode 27: Building a SaaS Success in Healthcare; Akasa uses AI to Solve an Intractable Revenue Problem

Welcome to episode twenty-seven of the SaaS Backwards podcast, where we interview CEOs and CMOs of fast-growing SaaS firms to reveal what they are doing that's working, and lessons learned from things that didn't work as planned. 

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Jason Myers
Apr 7, 2022

SaaS Backwards Episode 26: What would happen if you move BDRs under marketing?

Welcome to episode twenty-six of the SaaS Backwards podcast, where we interview CEOs and CMOs of fast-growing SaaS firms to reveal what they are doing that's working, and lessons learned from things that didn't work as planned. 

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Jason Myers
Mar 3, 2022

SaaS Backwards Episode 25: Predictions on the death of the SDR and birth of buyer centric revenue with Nelson Gilliat

Welcome to episode twenty-five of the SaaS Backwards podcast, where we interview CEOs and CMOs of fast-growing SaaS firms to reveal what they are doing that's working, and lessons learned from things that didn't work as planned. 

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Jason Myers
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RECENT POSTS

Why Your Agency Needs SaaS Marketing Experience
Jun 21, 2022
SaaS Backwards Episode 33: Finding win-win opportunities in the margins with Dan Johnston, CEO of WorkStep
Jun 9, 2022
SaaS Backwards Episode 32: Soul Searching to Scaling in Short Order with Fireflies.ai CEO Krish Ramineni
Jun 3, 2022
SaaS Backwards Episode 31: Straight talk about ABM—whether it’s the right go-to-market strategy and how to pull it off
May 27, 2022
SaaS Backwards Episode 30: How to automate and scale referrals for your B2B SaaS
May 20, 2022

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