Welcome to episode nine of the SaaS Backwards podcast, where we interview CEOs and CMOs of fast-growing SaaS firms to reveal what they are doing that's working, and lessons learned from things that didn't work as planned.
You can listen to the...
Welcome to episode 13 of the SaaS Backwards podcast. This episode is a great thought starter for product and brand managers who are looking for ideas on how to engage more deeply with end users. I also made a call for social media strategists to...
Welcome to episode 12 of the SaaS Backwards podcast, where we interview CEOs and CMOs of fast-growing SaaS firms to reveal what they are doing that's working, and lessons learned from things that didn't work as planned.
This episode features an...
In theory, the process of converting inbound leads into customers seems pretty simple. When someone downloads something they liked it’s an indication of interest. So if you can generate more leads, all you have to do is hire low-cost business...
As Jim Sharpe stepped into the CEO position at Aventri in January 2020, he...
As the founder of a young business, you are the one responsible for developing relationships, closing deals and securing the funding you need to move forward. It makes sense that you would be your company’s number one salesperson since you...
If an investor group handed you a check for $8 million, would you be prepared?The clock starts ticking as soon as the check is deposited. You now have quarterly board meetings. You now have sales targets to hit. That’s a lot to handle when it...
Since the dawn of inbound marketing, let's call it the early 2000s, best practice for lead handling has been to follow-up an inbound lead within five minutes (or as quickly as possible) because it maximized the odds catching someone live,...
A CMO’s problems are fundamentally different than they were a year ago. And that's even more true if you're new in the job. Increasing sales in the short term requires content that jump-starts prospect engagement. Easier said than done,...
