Brand

PUBLISHER

Being a brand publisher is different than promoting products on your blog. It’s about leading those who might do business with you to believe in your strategic thinking on a wide range of topics. The Brand Publisher looks at what it takes to succeed as a ROI-focused publisher of content that will have value to your customers and prospects.

ReadyTalk v. GoToWebinar: Which Webinar Platform Has the Better HubSpot Integration?

If you’re a HubSpot user looking to add webinars to your strategic marketing plan, one of the first decisions you need to make is which software platform you’ll use. Two of the more popular options are ReadyTalk and GoToWebinar. At first glance,...

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Five Ways to Improve the ROI from Your Webinar

When conducted correctly, a webinar can create a lot of opportunity for your sales team. However, webinars can be time-consuming to implement, particularly if you are creating the content for the first time. That’s why it is important to maximize...

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#TheBrandPublisher Feat. KLAFFS Recap: Regional Retailer Gains Competitive Advantage with Online Publication

We were thrilled to share the story behind KLAFFS’ journey to building competitive advantage in last week's episode of #TheBrandPublisher. Below are some tidbits of what we gleaned from that discussion.

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8/8 #TheBrandPublisher Webinar: How a Regional Retailer Is Overcoming Industry Disruption

With a flagship location in Norwalk, Connecticut, 95-year-old regional retailer KLAFFS has always been on the leading edge of home design, offering expertise spanning three generations and top brand names in lighting, kitchens, bathrooms,...

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#TheBrandPublisher - Leveraging LinkedIn for Business Development with Brynne Tillman, May 23 at Noon

The struggle for marketers and sales teams to get in front of their ideal prospects in a coordinated manner has never been more challenging. Most companies that have jumped on the content marketing bandwagon and employed marketing automation...

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Decision Maker Shares Inbound Journalism Success Story

 

#TheBrandPublisher - A conversation with:

Dennis Reaves

Former Kodak Division GM 

The Chief Packaging Officer team L-R: Keith R. Reynolds, Dennis Reaves, Kenneth Lempit, Ellie Becker

Chief Packaging Officer was the first Inbound...

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#TheBrandPublisher Webinar 3/2/17 – Panel Discussion with the Team that Conceived of and Managed Chief Packaging Officer for Kodak

Marketers are like fishermen—the size of the prize always seems to grow larger the more time passes from the event. But in this case,  ChiefPackagingOfficer.com truly represents a watershed for our agency, our client Kodak Design2Launch and, we...

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Webinar 6-28: How Inbound Journalism Connects Thought Leadership to Sales Outcomes and ROI

Content marketing is at the forefront of marketers’ agendas. To reach and grow your audience, you need thoughtful content and engaging experiences that offer actionable insights and real value. But initiatives with great potential often get...

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B2B Webinar ROI Made Easy: 14 Best Practices for B2B Lead Generation

Webinars, like any lead generation tactic, can be a good or not-so-good performer on the ROI scale.  And there's nothing like an empty room (virtual or real) to create tension with senior management.  Conversely, fill the "room" with a large...

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