Brand

PUBLISHER

Being a brand publisher is different than promoting products on your blog. It’s about leading those who might do business with you to believe in your strategic thinking on a wide range of topics. The Brand Publisher looks at what it takes to succeed as a ROI-focused publisher of content that will have value to your customers and prospects.

04/14 Inbound Journalism Blab With Art Jones

Last Thursday, I was interviewed by Art Jones about Inbound Journalism. Art stumbled upon an "Office Hour" Blab Ken Lempit and were doing and invited me on his Blab a few weeks later. 

 

 

Art (@ArtJones) is a brand, marketing & sales...

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Presenting Inbound Journalism to a NYU Marketing Class; The Big Question, "Can We Trust Brand Publishers on The Internet?"

Last Thursday, I was a guest lecturer at NYU for Professor Terry McCarthy's Integrated Marketing class.  I always love doing this with Professor McCarthy because, as much as I enjoy teaching, I end up learning something from the experience.  This...

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Graduate Students in NYU Marketing Class Learn B2B Sales Lead Economics; And The Teacher Becomes A Student

As I found myself thinking, “What can I blog about?" over the weekend, I reflected on my participation Friday in judging the culminating project for a group of students in the marketing class of NYU’s Masters of Science business degree. That's me...

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Where’s the creativity in scientific marketing?

In a post that’s written so well, I wish that I’d written it, Scott Brinker makes a point that I’ve become somewhat famous for… for saying too often.  That there’s more to marketing than bean counting; you can’t procure a great idea.  The scientific...

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