Brand

PUBLISHER

Being a brand publisher is different than promoting products on your blog. It’s about leading those who might do business with you to believe in your strategic thinking on a wide range of topics. The Brand Publisher looks at what it takes to succeed as a ROI-focused publisher of content that will have value to your customers and prospects.

HubSpot Killed the Marketing Funnel: What's the Deal with the Flywheel?

It seems like leadership at entrepreneur-scale companies only recently accepted the idea of an inbound marketing funnel. According to this model, to properly engage and sell customers, they must be attracted to the website, nurtured and converted...

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