The New York Times recently put an extraordinary number on the private equity exit problem: 33,575 companies were sitting unsold in PE portfolios as of June 30, 2026, more than double the...
Somewhere along the way, sophisticated B2B marketers decided that “lead generation” belonged in the same dusty closet as trade-show fishbowls and three-ring sales binders.
And having spent more than 30 years in marketing positions, I get it.
Back in...
Somewhere along the way, B2B marketing got embarrassed by the word “lead.”
We rebranded ourselves as “demand gen,” “growth marketing,” “revenue marketing,” and “pipeline architects.” We invented new metrics—MQLs, MQAs, influence, intent...
For most growth-stage SaaS companies, attention is overwhelmingly directed toward the top of the funnel.
In a recent discussion with a client, their CEO asked a question that surfaces in many B2B companies once advertising budgets start to grow.
A new client spending about $1M a year on paid media brought us in after its marketing leader started digging into why their cost-per-lead surpassed their target and kept on rising.
Your prospects aren’t ignoring your product because it’s bad.
Let’s get real: “brand awareness” could be holding your pipeline hostage.
The sales pipeline no longer works on its own.
Especially for SaaS companies, the customer journey has eclipsed the sales pipeline as the best determinant of lifetime customer value (LTV). Sales teams that expect to reach and engage their customers...
