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ReadyTalk v. GoToWebinar: Which Webinar Platform Has the Better HubSpot Integration?

If you’re a HubSpot user looking to add webinars to your strategic marketing plan, one of the first decisions you need to make is which software platform you’ll use. Two of the more popular options are ReadyTalk and GoToWebinar. At first glance,...

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Telling a Story vs. Speeds and Feeds: Presentation Tips for CEOs Seeking Investors or Selling Their Businesses

I had a conversation with the CEO of a startup in the medical devices field recently. We were talking about upcoming presentations to investors and I riffed on some insights that I've developed over the years on what makes a great presentation...

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Should You Outsource Your Content Marketing?

Now that lead generation campaigns have become the main driver of B2B marketing for many companies, the question looms, "Should I outsource my content marketing or bring it in-house?"

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Five Ways to Improve the ROI from Your Webinar

When conducted correctly, a webinar can create a lot of opportunity for your sales team. However, webinars can be time-consuming to implement, particularly if you are creating the content for the first time. That’s why it is important to maximize...

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To Succeed as a Thought Leader, the Content of Your Blogging and Public Speaking Must Extend Beyond What You Sell

Thought leadership is a mercurial currency. It’s subjective; though there are some measures we all rely upon — like the number of followers on social media or views on YouTube. Some thought leaders are widely acclaimed and acknowledged (think...

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Nine 2018 Predictions for Inbound Marketing Professionals

I've read a fair amount of listicle predictions posts and feel like there’s a gap in what’s been written about, so I'm putting myself out there and adding my two cents. Beyond just identifying the trends, I'll do my best to give you, the inbound...

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3 Key Insights from Advertising Content for Lead Generation Webinar

We hope everyone had an enjoyable 4th of July holiday!

As part of our Inbound Journalism series, #TheBrandPublisher's 6/29 episode with Spider Graham encapsulated an important segment of the content publishing process. For marketers who create...

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Content Quality Versus Quantity: What’s the Balance for B2B Blogging?

If you’ve been responsible for content marketing strategy in any way, you’re already familiar with the classic Quality vs. Quantity content debate. Marketers often frame it as a dichotomous question: Is it better to prioritize fewer pieces of...

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Think Like a Publisher With Inbound Journalism

“Think like a publisher or perish…” That was the subhead for our Inbound Journalism webinar a couple months ago. Publishing is the business side of content marketing, inbound marketing and account-based marketing approaches in vogue today....

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How to Improve Quality of Email Lists, both Purchased and Home Grown

Plus: Professional Insight into Building Your Own Lists

Purchasing a list of contacts is a completely valid lead generation strategy. Marketers purchase lists when their own prospect lists are not sufficient. Whether it’s used for event...

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