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Inbound Marketing for Fintech; Is This a Viable Way to Generate Leads, Revenue and Company Viability?

Financial technology is a red-hot space these days. According to CB Insights, through the third quarter of 2017, more than 800 companies received more than $12 billion in VC funding globally. That’s a lot of new technology coming to market,...

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Offer - Case Study on Kodak's Chief Packaging Officer: Thought Leadership That Filled the Pipeline

What do you do with a 100-plus-year-old company after it changes from a consumer product manufacturer to a B2B company? Kodak had been fighting to reestablish itself as an expert in material science, imaging, photography and film. Its new...

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Best Practices for Outbound Sales Prospecting

While much of our effort at Austin Lawrence is focused on Inbound Marketing, I thought I’d share some of our best practices for outbound prospecting. We use these for our own firm’s sales prospecting and recommend this kind of outreach for client...

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Research from McKinsey & Company: The Case for Inbound Journalism?

One of our League of Extraordinary Marketers members, Ellie Becker, recently brought an article to my attention and we highlighted it in a recent #TheBrandPublisher episode. New research from McKinsey & Company states that for CEOs seeking growth 

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Content Marketing Doesn't Work. Unless You Have Compelling Content (the Case for Video in Content Marketing)

One of the themes at last fall’s INBOUND16 conference was that content marketing is getting harder to do—you need amazing content to generate interest in an increasingly saturated online and social media landscape. And to a certain extent, I...

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Thought Leadership, Inbound Marketing and Can’t Miss Sessions at the HubSpot INBOUND2016 Conference (With a Prediction or Two Just for Good Measure)

 

Looking ahead to this week’s INBOUND2016 conference, I thought I’d share what we’ve learned since last year and what we’re looking forward to this year. At the show, we’re offering a four-page briefing on our Inbound Journalism methodology, a...

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Content Quality Versus Quantity: What’s the Balance for B2B Blogging?

If you’ve been responsible for content marketing strategy in any way, you’re already familiar with the classic Quality vs. Quantity content debate. Marketers often frame it as a dichotomous question: Is it better to prioritize fewer pieces of...

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Think Like a Publisher With Inbound Journalism

“Think like a publisher or perish…” That was the subhead for our Inbound Journalism webinar a couple months ago. Publishing is the business side of content marketing, inbound marketing and account-based marketing approaches in vogue today....

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9/27 NYAMA/NYIMP Event | Search Engine Marketing: Strategies and Practical Advice for Marketing Professionals

Austin Lawrence is proud to sponsor and present the New York Inbound Marketing Professionals Meetup, a platform agnostic working group for inbound marketing professionals. Regardless of your Inbound Marketing software the NYIMP provides a venue...

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How to Improve Quality of Email Lists, both Purchased and Home Grown

Plus: Professional Insight into Building Your Own Lists

Purchasing a list of contacts is a completely valid lead generation strategy. Marketers purchase lists when their own prospect lists are not sufficient. Whether it’s used for event...

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