If an investor group handed you a check for $8 million, would you be prepared?The clock starts ticking as soon as the check is deposited. You now have quarterly board meetings. You now have sales targets to hit. That’s a lot to handle when it comes...
Congratulations on the new post as CMO. You need to start immediately to prove to your CEO that he/she made the right decision to hire you, or before long, you’ll be...
It’s an old saw in (the SaaS) business: It’s harder to sell a new client than it is to keep an existing one.
This maxim is consistent with most people’s gut instincts--it...
It's 5:30 on a Friday and my phone rings from an unknown number. I know it's probably a sales call but take it anyway."This is Jason," I say as a cheery female voice asks me if this is a good time to...
A seminal Forrester report found that less than one percent of B2B leads ever convert into customers. That means that 99 percent of our efforts are...
