What is the first thing you need to be in business? A customer. Until that occurs, you are a project manager or building out your start-up. In the beginning, customers come from referrals. Eventually, you need to create a systematic way to attract...
Vanity measures of marketing success, like raw traffic and SEO / keyword ranking are a distracting side show. They're noise. It doesn't matter how much site traffic you generate if you can't connect it to sales achieved.
