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Engagement is for Weenies: Better to Focus Your Content Marketing on Sales and ROI

What is the first thing you need to be in business? A customer. Until that occurs, you are a project manager or building out your start-up. In the beginning, customers come from referrals. Eventually, you need to create a systematic way to...

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Google Exercises Monopoly Power: 100% Keywords not Provided (SSL Encryption) Has High Cost to Website Owners and SEOs. Where’s the outrage?

I've been following blog coverage of Google's change to 100% keywords not provided (see select links at bottom of post) and haven’t found one yet that calls Google’s shutting the door on keyword SEO what it really is. Google is exercising its...
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My SEO is Better than Your SEO: Vanity Measures of Site Performance vs. Marketing ROI

Vanity measures of marketing success, like raw traffic and SEO / keyword ranking are a distracting side show.  They're noise.  It doesn't matter how much site traffic you generate if you can't connect it to sales achieved.  

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