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Inbound Marketing for Fintech; Is This a Viable Way to Generate Leads, Revenue and Company Viability?

Financial technology is a red-hot space these days. According to CB Insights, through the third quarter of 2017, more than 800 companies received more than $12 billion in VC funding globally. That’s a lot of new technology coming to market,...

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Offer - Case Study on Kodak's Chief Packaging Officer: Thought Leadership That Filled the Pipeline

What do you do with a 100-plus-year-old company after it changes from a consumer product manufacturer to a B2B company? Kodak had been fighting to reestablish itself as an expert in material science, imaging, photography and film. Its new...

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3 Key Insights from Advertising Content for Lead Generation Webinar

We hope everyone had an enjoyable 4th of July holiday!

As part of our Inbound Journalism series, #TheBrandPublisher's 6/29 episode with Spider Graham encapsulated an important segment of the content publishing process. For marketers who create...

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Research from McKinsey & Company: The Case for Inbound Journalism?

One of our League of Extraordinary Marketers members, Ellie Becker, recently brought an article to my attention and we highlighted it in a recent #TheBrandPublisher episode. New research from McKinsey & Company states that for CEOs seeking growth 

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How to Improve Quality of Email Lists, both Purchased and Home Grown

Plus: Professional Insight into Building Your Own Lists

Purchasing a list of contacts is a completely valid lead generation strategy. Marketers purchase lists when their own prospect lists are not sufficient. Whether it’s used for event...

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NYIMP Event | Always-On Lead Generation: A 24/7 Marketing Case Study

 

 

Austin Lawrence is proud to sponsor and present the New York Inbound Marketing Professionals Meetup, a platform agnostic working group for inbound marketing professionals. Regardless of your Inbound Marketing software the NYIMP provides a...

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The New “Bingo Card” – How Lead Qualification from the Age of Print Became Digital

Before inbound marketing became king, print advertising and physical direct mail dominated B2B lead generation. Up until about five years ago, most trade publications offered a reader service – or “bingo” – card in their magazines. Each...

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Our Favorite Bottom-of-Funnel (BoFu) Type of Premium Content for Inbound Marketing: The Model RFP

Writing an RFP, or request for proposal, can seem overwhelming, even to industry experts. A model RFP provides a template and sample questions that cover the most valuable information a buyer might seek. The Model RFP is a shortcut to solid bids...

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NYIMP Event | Sports Stars and Celebrity Talent: A Natural Combination for Inbound Marketing

 

 

Austin Lawrence is proud to sponsor and present the New York Inbound Marketing Professionals Meetup, a platform agnostic working group for inbound marketing professionals. Regardless of your Inbound Marketing software the NYIMP provides a...

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Think Like a Publisher: 6 Ways to Drive Lead Generation and ROI w/ Inbound Journalism - April 21 AMA Presentation Video & Free Toolkit

"67% percent of the buyer’s journey is now done digitally… and online searches are executives’ first course of action (just like everyone else).” ~ SiriusDecisions

What's a Chief Marketing Officer to do? Clearly, in this environment you have to...

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