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Offer - Case Study on Kodak's Chief Packaging Officer: Thought Leadership That Filled the Pipeline

What do you do with a 100-plus-year-old company after it changes from a consumer product manufacturer to a B2B company? Kodak had been fighting to reestablish itself as an expert in material science, imaging, photography and film. Its new...

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Nine 2018 Predictions for Inbound Marketing Professionals

I've read a fair amount of listicle predictions posts and feel like there’s a gap in what’s been written about, so I'm putting myself out there and adding my two cents. Beyond just identifying the trends, I'll do my best to give you, the inbound...

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Research from McKinsey & Company: The Case for Inbound Journalism?

One of our League of Extraordinary Marketers members, Ellie Becker, recently brought an article to my attention and we highlighted it in a recent #TheBrandPublisher episode. New research from McKinsey & Company states that for CEOs seeking growth 

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9/27 NYAMA/NYIMP Event | Search Engine Marketing: Strategies and Practical Advice for Marketing Professionals

Austin Lawrence is proud to sponsor and present the New York Inbound Marketing Professionals Meetup, a platform agnostic working group for inbound marketing professionals. Regardless of your Inbound Marketing software the NYIMP provides a venue...

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NYIMP Event | Always-On Lead Generation: A 24/7 Marketing Case Study

 

 

Austin Lawrence is proud to sponsor and present the New York Inbound Marketing Professionals Meetup, a platform agnostic working group for inbound marketing professionals. Regardless of your Inbound Marketing software the NYIMP provides a...

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NYIMP Event | Sports Stars and Celebrity Talent: A Natural Combination for Inbound Marketing

 

 

Austin Lawrence is proud to sponsor and present the New York Inbound Marketing Professionals Meetup, a platform agnostic working group for inbound marketing professionals. Regardless of your Inbound Marketing software the NYIMP provides a...

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Think Like a Publisher: 6 Ways to Drive Lead Generation and ROI w/ Inbound Journalism - April 21 AMA Presentation Video & Free Toolkit

"67% percent of the buyer’s journey is now done digitally… and online searches are executives’ first course of action (just like everyone else).” ~ SiriusDecisions

What's a Chief Marketing Officer to do? Clearly, in this environment you have to...

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Thuzio: Sports Stars & Celebrity Talent - A Natural Fit for Inbound and Event Marketing

 With some serious star power on the founders team, including Mark Gerson of Gerson Lehrman Group and Tiki Barber of the NY Giants, Thuzio is one of NYC’s notable start-up success stories. 

Recently securing another round of funding, this...

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Think Like a Publisher: 5 Ways to Drive Lead Generation and ROI w/ Inbound Journalism - April 21 AMA Presentation

Your customers are relentlessly bombarded with messages across countless channels. Their organizations’ purchasing habits are changing, with decision makers and influencers growing more cautious about what they read, the websites they visit and...

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Thoughts on IBM's 'Thoughts on Cloud'

 

 

Austin Lawrence is proud to sponsor and present the New York Inbound Marketing Professionals Meetup, a platform agnostic working group for inbound marketing professionals. Regardless of your inbound marketing software the NYIMP provides a...

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