When it comes to content marketing vs SEO, the biggest question is which is more important for increasing traffic and getting found.
The truth is, content marketing and search engine optimization aren’t mutually exclusive. While creating content is...
What do you do with a 100-plus-year-old company after it changes from a consumer product manufacturer to a B2B company? Kodak had been fighting to reestablish itself as an expert in material science, imaging, photography and film. Its new customers?...
The Chief Packaging Officer team L-R: Keith R. Reynolds, Dennis Reaves, Kenneth Lempit, Ellie Becker
If you haven't read my rant on Google’s decision to withhold all organic keyword performance data, I only recommend you do so in order that we share a context: I remain convinced this wasn’t great for B2B marketing people, yet realistic that there’s...
This is a bit of a shaggy dog story, so please bear with me. One of our kids totaled our 2005 Subaru Legacy Wagon. And everyone's alright (the most important thing of all - and thank you, dear reader, for your concern). This wasn't a marketing story...
