Brand

PUBLISHER

Being a brand publisher is different than promoting products on your blog. It’s about leading those who might do business with you to believe in your strategic thinking on a wide range of topics. The Brand Publisher looks at what it takes to succeed as a ROI-focused publisher of content that will have value to your customers and prospects.

Why Nobody Cares About Your Content (Your SEO Content Strategy Sucks)

When it comes to content marketing vs SEO, the biggest question is which is more important for increasing traffic and getting found.

The truth is, content marketing and search engine optimization aren’t mutually exclusive. While creating content...

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9/27 NYAMA/NYIMP Event | Search Engine Marketing: Strategies and Practical Advice for Marketing Professionals

Austin Lawrence is proud to sponsor and present the New York Inbound Marketing Professionals Meetup, a platform agnostic working group for inbound marketing professionals. Regardless of your Inbound Marketing software the NYIMP provides a venue...

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NewsCred vs. Custom Content Curation and Your Site's SEO

In today’s always-connected world, marketers feel pressured to publish as much content through as many channels as possible. It's easy to understand why people might seek shortcuts. Content marketing platforms like NewsCred provide high-quality...

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Google Killed SEO with “Keywords Not Provided.” So What’s a B2B Marketer to do Now?

If you haven't read my rant on Google’s decision to withhold all organic keyword performance data, I only recommend you do so in order that we share a context: I remain convinced this wasn’t great for B2B marketing people, yet realistic that there’s...

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Google Exercises Monopoly Power: 100% Keywords not Provided (SSL Encryption) Has High Cost to Website Owners and SEOs. Where’s the outrage?

I've been following blog coverage of Google's change to 100% keywords not provided (see select links at bottom of post) and haven’t found one yet that calls Google’s shutting the door on keyword SEO what it really is. Google is exercising its...
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My SEO is Better than Your SEO: Vanity Measures of Site Performance vs. Marketing ROI

Vanity measures of marketing success, like raw traffic and SEO / keyword ranking are a distracting side show.  They're noise.  It doesn't matter how much site traffic you generate if you can't connect it to sales achieved.  

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