Sep 13, 2024
You Might as Well Give Up on SEO...
If you’ve been tirelessly chasing a spot on Google’s first page, you might be asking yourself if all that effort is still worth it.
If you’ve been tirelessly chasing a spot on Google’s first page, you might be asking yourself if all that effort is still worth it.
There are plenty of surface-level things to check for when you’re analyzing a website for its lead generation potential from the outside — ungated premium content, no calls-to-action in...
When it comes to content marketing vs SEO, the biggest question is which is more important for increasing traffic and getting found.
The truth is, content marketing and search engine optimization aren’t mutually exclusive. While creating content is...
In today’s always-connected world, marketers feel pressured to publish as much content through as many channels as possible. It's easy to understand why people might seek shortcuts. Content marketing platforms like NewsCred provide high-quality...
If you haven't read my rant on Google’s decision to withhold all organic keyword performance data, I only recommend you do so in order that we share a context: I remain convinced this wasn’t great for B2B marketing people, yet realistic that there’s...
Vanity measures of marketing success, like raw traffic and SEO / keyword ranking are a distracting side show. They're noise. It doesn't matter how much site traffic you generate if you can't connect it to sales achieved.
