SaaS BUSINESS

BUILDING

Sharing experience, insights and best practices for building SaaS businesses. Clients rely on us to realize the future visions of their organizations. Posts here are based on real-world outcomes and lessons learned from putting marketing to work – marketing that grows software companies like yours.  Let’s build something bigger, together.

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How to Improve Quality of Email Lists, both Purchased and Home Grown

Plus: Professional Insight into Building Your Own Lists

Purchasing a list of contacts is a completely valid lead generation strategy. Marketers purchase lists when their own prospect lists are not sufficient. Whether it’s used for event recruiting...

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Fairfield County HUG - Social Selling for the B2B Marketer

A big thanks to everyone who joined us for last week's Fairfield County HubSpot User Group meetup! 

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The New “Bingo Card” – How Lead Qualification from the Age of Print Became Digital

Before inbound marketing became king, print advertising and physical direct mail dominated B2B lead generation. Up until about five years ago, most trade publications offered a reader service – or “bingo” – card in their magazines. Each advertiser...

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What is Account-based Marketing and How Can It Help Align Sales and Marketing to Focus on High Value Customers?

Around since the mid-1990s, Account-Based Marketing (ABM) is a marketing strategy that has recently come to the forefront of B2B marketing. It is a recognition that for companies it is not economic to depend on having unknown customers "find them."...

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Content2Revenue vs. Brand Journalism: ROI Focus Makes All the Difference

Marketing is becoming like the fashion business. There are incremental changes and long-term alterations, or modifications that are permanent. The Internet and Google have transformed the marketing, precipitating its own unique set of trends. Fads...

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Content is Your Brand and a Good Source of Leads

But you have to manage content effectively to motivate people and get results.

Coming out of #INBOUND15, sitting through sessions and listening to questions, one of my takeaways is that one of the hardest things for many b2b marketers today to...

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Achieve Nirvana by Balancing Inbound, Outbound & Sales Prospecting for Breakout B2B Leadgen Results

“Marketing is no longer about shouting in a crowded marketplace. It is about participating in a dialogue with fellow travelers. Marketing is no longer about generating transactions. It is about building relationships. Marketing is no longer about...

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Welcome Wireless Integrator RESOLUTE Partners

Most of our blog posts provide how-to and why-to perspectives on Inbound Marketing, and explore how websites can be engineered to deliver new business opportunities for you. This one is not.

It's been so very cold in the Northeast – this photo was...

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You only get one chance for a good first impression... at the top and bottom of your funnel

I recently had the opportunity to make a presentation to an important group. The subject was something that I know very well. Almost too well. I had to change it up to match the audience I was meeting with. Where to start?

Luckily, I know Debbie Fay...

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An Executive Deep Dive Into Inbound Marketing

An Executive Deep Dive into Inbound MarketingStrategies, resources and a roadmap to help you grow your business through ROI-focused content marketing.

Stamford Innovation CenterWeds., Apr 23, 2014, 6:00 p.m. to 8:30 p.m.Registration: Click Here.

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