8/8 #TheBrandPublisher Webinar: How a Regional Retailer Is Overcoming Industry Disruption

With a flagship location in Norwalk, Connecticut, 95-year-old regional retailer KLAFFS has always been on the leading edge of home design, offering expertise spanning three generations and top brand names in lighting, kitchens, bathrooms, decorative hardware and tile and stone—enabling it to build a loyal following. The KLAFFS in-store experience offers a touch that only a “family affair” can offer.

KLAFFS faces competition from big box retailers and online speciality retailers, as well as area retailers that don’t have the expertise or inventory, but compete on price and relationships. A simple corporate website cannot address the challenges and opportunities it faces.

The future will be built on a new generation of homeowners whose shopping and buying habits are informed by the internet.

KLAFFS had to build a fresh online presence to position itself as a relevant design resource and high-quality supplier, and to connect with prospects earlier in their decision-making process.

We want to share the KLAFFS story with retail brand marketers and business owners alike. On our next episode of #TheBrandPublisher, we will discuss how to position a century-old brand like KLAFFS (and younger brands alike) as a leader and a valuable, expert resource to its customers.

Join us Tuesday, 8/8 at noon and learn how KLAFFS:

Embraced a visionary B2B/B2C strategy driven by an online media property, KLAFFStyle
Reasserted its position as the area's top home design retailer among major brands and home design professionals
Motivated homeowners seeking best selection, expert advice and competitive pricing to choose an in-store purchase experience