When conducted correctly, a webinar can create a lot of opportunity for your sales team. However, webinars can be time-consuming to implement, particularly if you are creating the content for the first time. That’s why it is important to maximize...
As an entrepreneur, you know that the higher the return on assets your company has, the more valuable the business will be when it’s time to sell. Intangible assets can make your company a more solid investment if the buyer believes these assets...
The HubSpot Development team must be working overtime because it’s been rolling out updates at an unprecedented pace this year. Some updates, such as visual enhancements to the Content Strategy tool, are so subtle that many users may not even notice...
What do you do with a 100-plus-year-old company after it changes from a consumer product manufacturer to a B2B company? Kodak had been fighting to reestablish itself as an expert in material science, imaging, photography and film. Its new customers?...
Picking an agency is a momentous decision and usually comes at a time of change in the organization. Maybe you are a new marketing leader, or there’s a new CEO who has a different vision. Or maybe you’re just not achieving your goals with the agency...
I've read a fair amount of listicle predictions posts and feel like there’s a gap in what’s been written about, so I'm putting myself out there and adding my two cents. Beyond just identifying the trends, I'll do my best to give you, the inbound...
The Chief Packaging Officer team L-R: Keith R. Reynolds, Dennis Reaves, Kenneth Lempit, Ellie Becker
Marketers are like fishermen—the size of the prize always seems to grow larger the more time passes from the event. But in this case, ChiefPackagingOfficer.com truly represents a watershed for our agency, our client Kodak Design2Launch and, we like...
If you’ve been responsible for content marketing strategy in any way, you’re already familiar with the classic Quality vs. Quantity content debate. Marketers often frame it as a dichotomous question: Is it better to prioritize fewer pieces of...
Plus: Professional Insight into Building Your Own Lists
Purchasing a list of contacts is a completely valid lead generation strategy. Marketers purchase lists when their own prospect lists are not sufficient. Whether it’s used for event recruiting...
