BUILDING

Not all marketing-generated leads are created equal. 

For the purpose of discussing lead nurturing, I’ve divided B2B SaaS companies into three unit-of-sale categories: under $3000 per year, $3,000 to $25,000 per year and $25,000 to a few hundred...

Small ticket SaaS lead generation and lead nurturing has to drive to the sale ASAP. Here’s how to do it.

For the purpose of discussing lead nurturing, I’ve divided B2B SaaS companies into three unit-of-sale categories: under $3000 per year, $3,000...

A recent survey of 25 HubSpot users shows more independence and deeper use of tools than expected.

Our recent survey of HubSpot users shows them to be a relatively happy bunch that use many of the tools that come with the Marketing Hub. They’re also...

SaaS metrics are different than their premise-based software ancestors

Most traditional software companies have changed business models from exclusively premise-based to at the least offer a choice between SaaS and server-based software. If you’re...

Getting the Most out of Your HubSpot Sales Dashboard

At its best, your HubSpot Sales Dashboard gives you the confidence to make well-informed business decisions backed by hard data. Sales reporting should help you identify challenges, focus training...

This is the second half of the new VP of marketing's guide to the first 100 days of work. If you missed the first half, which covers the two weeks before work actually starts and the first 30 days of the job, you can find it here.

Now that you're a...

Monitor and analyze your marketing campaigns within HubSpot

A well organized HubSpot dashboard can give you a concise overview of your marketing achievements, identify opportunities and spot weak spots in your strategies. Each dashboard is limited...

When you’re brought in as the new VP of marketing at a SaaS company that’s owned by an entrepreneur or private equity, you’re immediately thrust into the spotlight. They probably didn’t hire you because all is well in marketing. They have an issue...

Slapping...

“Nobody reads anymore,” complained the salesperson famous for 500-word missives to her prospects. “I put so much effort into my follow-up and nurturing emails and it's just crickets on the other end.” OK, so no one is sending 500-word emails and...