SaaS BUSINESS

BUILDING

Sharing experience, insights and best practices for building SaaS businesses. Clients rely on us to realize the future visions of their organizations. Posts here are based on real-world outcomes and lessons learned from putting marketing to work – marketing that grows software companies like yours.  Let’s build something bigger, together.

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My SEO is Better than Your SEO: Vanity Measures of Site Performance vs. Marketing ROI

Vanity measures of marketing success, like raw traffic and SEO / keyword ranking are a distracting side show.  They're noise.  It doesn't matter how much site traffic you generate if you can't connect it to sales achieved.  

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The Case for Gray-Haired Marketers in a World of Marketing Automation.

Marketing is a schizophrenic discipline. When clients search for an agency, they invariably ask the agency to provide examples of experience in their category or vertical market. They outright ask, "What do you know about our business?" So, it seems...

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Why You Should use Commercial Wordpress Themes and Joomla Templates

There are a few good reasons to use commercial themes (templates) from market-leading vendors on your WordPress and Joomla Websites.  Here's my list:

  • Cost effective vs custom CSS
  • Endless variety of designs
  • Cross-platform compatibility
  • Smartphone...
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Where’s the creativity in scientific marketing?

In a post that’s written so well, I wish that I’d written it, Scott Brinker makes a point that I’ve become somewhat famous for… for saying too often. That there’s more to marketing than bean counting; you can’t procure a great idea. The scientific...

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