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An Executive Deep Dive Into Inbound Marketing

An Executive Deep Dive into Inbound Marketing
Strategies, resources and a roadmap to help you grow your 
business through ROI-focused content marketing.

Stamford Innovation Center
Weds., Apr 23, 2014, 6:00 p.m. to 8:30 p.m.
Registration: Click Here.

See the outtakes and bloopers from our recording session here. All work and no play makes Jack a dull boy. :-)

Marketing has changed forever. For today’s B2B sales and complex consumer purchases, 60-70 percent of a buyer’s decision-making occurs before they ever ask to be contacted. The bulk of this process occurs online, initiated via search.
Inbound Marketing is a relatively new strategy to employ ROI-focused content, or media that directly speaks to and engages buyers. Inbound methods have proven to increase the pipeline of qualified leads and reduce the cost per lead. Inbound has so altered the economics of lead generation that 58% of B2B marketers plan to increase their content marketing budget over the next 12 months.* And a recent survey shows that on average, 30% of B2B marketing budgets are now allocated to content marketing. We'll examine why and what you can do to introduce or improve these practices in your organization.  
Questions this seminar will answer:
What is Inbound Marketing and how and why does it work?
What's new and different from what we've done beforre?
What does an Inbound Marketing campaign look like?
What are the success factors for Inbound Marketing?
How can I assess if Inbound Marketing is right for my company?
What are the resources required to succeed?
How can I justify this program to my CEO or CFO?

Who should attend?
Marketing directors, CMOs
Business owners and CxOs seeking more effective and accountable marketing strategies
Field marketers with lead generation responsibility
Sales leaders who influence marketing


President, Austin Lawrence Group (ALG)
Ken brings a “ring the bell”mentality to B2B marketing that is needed in today’s measure-everything world. His early career in technology and enterprise sales has led him to continually innovate at the intersection of high-tech and marketing, helping his clients succeed on the Web and during the sales call. As an early adopter of inbound marketing (long before the term was coined), he introduced blogging, analytics, pay-for-performance and Web content management to a wide range of B2B financial services,professional services and high tech clients.

Vice President, Austin Lawrence Group (ALG)
Keith is responsible for taking Austin Lawrence's growing Inbound Marketing practice to the next level. The core of his effort is to drive the agency's own inbound marketing campaign and provide strategic guidance to prospective agency clients on how Inbound Marketing might benefit them. He is a technology marketing and business development professional with both large and small company experience and has launched several start-ups.

*B2B Content Marketing 2014 Benchmarks, Budgets & Trends - North America by the Content Marketing Institute and MarketingProfs. 

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