Brand

PUBLISHER

Being a brand publisher is different than promoting products on your blog. It’s about leading those who might do business with you to believe in your strategic thinking on a wide range of topics. The Brand Publisher looks at what it takes to succeed as a ROI-focused publisher of content that will have value to your customers and prospects.

How to Create DIY Content Marketing Videos (that Don’t Look Like DIY Videos)

It’s no secret that video is one of the most popular and successful types of content for inbound marketing. In fact, marketers that use video reportedly grow revenue 49% faster than non-video users. However not all videos are created equal. While...

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The SaaS CEO’s Guide to Content (Inbound) Marketing and Sales

I read an article every week that claims that “Cold Calling is Dead” or some other sales tactic is no longer viable. Marketers are often quick to write obituaries to sales tactics that distract from the inbound marketing method.

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Should You Outsource Your Content Marketing?

Now that lead generation campaigns have become the main driver of B2B marketing for many companies, the question looms, "Should I outsource my content marketing or bring it in-house?"

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Making the Case for Inbound Marketing: How to Sell Inbound to Your Boss

As a marketing leader at your company, you know marketing needs to change to prove value to your company. You recognize that inbound marketing is outperforming traditional marketing, but does your financial-minded CEO or CFO still need...

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Five Ways to Improve the ROI from Your Webinar

When conducted correctly, a webinar can create a lot of opportunity for your sales team. However, webinars can be time-consuming to implement, particularly if you are creating the content for the first time. That’s why it is important to maximize...

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To Succeed as a Thought Leader, the Content of Your Blogging and Public Speaking Must Extend Beyond What You Sell

Thought leadership is a mercurial currency. It’s subjective; though there are some measures we all rely upon — like the number of followers on social media or views on YouTube. Some thought leaders are widely acclaimed and acknowledged (think...

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HubSpot Tips & Tricks: Getting Data into a HubSpot Form from an Outside System by Passing Parameters in the URL

Sometimes there’s data outside of HubSpot that you want to get into the system to enrich the quality of your lead data, help with reporting or drive lead distribution in Salesforce.com or another CRM. It should be easy to do (and it is), but...

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How Can Content Marketing Make Your Company More Saleable?

As an entrepreneur, you know that the higher the return on assets your company has, the more valuable the business will be when it’s time to sell. Intangible assets can make your company a more solid investment if the buyer believes these assets...

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Spring HubSpot Product Update Summary

The HubSpot Development team must be working overtime because it’s been rolling out updates at an unprecedented pace this year. Some updates, such as visual enhancements to the Content Strategy tool, are so subtle that many users may not even...

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Offer - Case Study on Kodak's Chief Packaging Officer: Thought Leadership That Filled the Pipeline

What do you do with a 100-plus-year-old company after it changes from a consumer product manufacturer to a B2B company? Kodak had been fighting to reestablish itself as an expert in material science, imaging, photography and film. Its new...

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