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How Can Content Marketing Make Your Company More Saleable?

As an entrepreneur, you know that the higher the return on assets your company has, the more valuable the business will be when it’s time to sell. Intangible assets can make your company a more solid investment if the buyer believes these assets...

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Spring HubSpot Product Update Summary

The HubSpot Development team must be working overtime because it’s been rolling out updates at an unprecedented pace this year. Some updates, such as visual enhancements to the Content Strategy tool, are so subtle that many users may not even...

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Offer - Case Study on Kodak's Chief Packaging Officer: Thought Leadership That Filled the Pipeline

What do you do with a 100-plus-year-old company after it changes from a consumer product manufacturer to a B2B company? Kodak had been fighting to reestablish itself as an expert in material science, imaging, photography and film. Its new...

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How Marketing Can Work Below the Funnel to Help Close Enterprise Sales

In enterprise solution sales, the consideration cycle is very long. It’s not uncommon for a decision to take six months or more from initial inquiry to final presentations and a contract being awarded. It would seem that marketing could have...

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What Should a Contract with My Marketing Agency Look Like?

Note: This post walks through the sections of our own agency Master Services Agreement and Statement of Work. You can download it for free here and follow along!

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5 Things to Ask A Content Marketing Agency Before You Hire It

You’ve done your research, conducted interviews and identified a short list of content marketing agencies you’re interested in working with. Now it’s time to start asking more discerning questions so you can narrow the field and select a partner....

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12 Considerations When Choosing Between Two Inbound Marketing Agencies

Picking an agency is a momentous decision and usually comes at a time of change in the organization. Maybe you are a new marketing leader, or there’s a new CEO who has a different vision. Or maybe you’re just not achieving your goals with the...

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Nine 2018 Predictions for Inbound Marketing Professionals

I've read a fair amount of listicle predictions posts and feel like there’s a gap in what’s been written about, so I'm putting myself out there and adding my two cents. Beyond just identifying the trends, I'll do my best to give you, the inbound...

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8 INBOUND 2017 Session Review Megapost with Insights You Can Act On

This year HubSpot expanded its product and strategic reach into the full client lifecycle, from initial site visit and marketing qualified lead to sales management and e-commerce to ongoing customer success. INBOUND 2017 was consequently broader...

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#TheBrandPublisher Feat. KLAFFS Recap: Regional Retailer Gains Competitive Advantage with Online Publication

We were thrilled to share the story behind KLAFFS’ journey to building competitive advantage in last week's episode of #TheBrandPublisher. Below are some tidbits of what we gleaned from that discussion.

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