A client spending $1M a year on ads brought us in after their cost-per-lead spiraled out of control. It didn’t take long to find the first landmine.
Organic search is collapsing. Content is drowning in AI noise. Buyers aren’t clicking through.
With an average tenure of only 18 months, most Chief Revenue Officers (CROs) won’t last long enough to see their second annual planning cycle.
A new client spending about $1M a year on paid media brought us in after its marketing leader started digging into why their cost-per-lead surpassed their target and kept on rising.
We were recently asked to take a look at a company’s ad accounts. They already suspected something was off—customer acquisition costs (CAC) were creeping higher, and no one could explain why.
We kicked off an engagement with a company spending about $1 million a year on paid media.
The pressure to deliver leads hasn’t let up—but the tactics that once made it feel manageable have lost their edge.
At last year’s Pavilion conference, a CMO summed up what many GTM leaders are quietly frustrated by:
Let me guess…
