Marketing and sales used to be simple and separate.
In theory, the process of converting inbound leads into customers seems pretty simple. When someone downloads something they liked it’s an indication of interest. So if you can generate more leads, all you have to do is hire low-cost business...
As Jim Sharpe stepped into the CEO position at Aventri in January 2020, he...
As the founder of a young business, you are the one responsible for developing relationships, closing deals and securing the funding you need to move forward. It makes sense that you would be your company’s number one salesperson since you...
If an investor group handed you a check for $8 million, would you be prepared?The clock starts ticking as soon as the check is deposited. You now have quarterly board meetings. You now have sales targets to hit. That’s a lot to handle when it comes...
Since the dawn of inbound marketing, let's call it the early 2000s, best practice for lead handling has been to follow-up an inbound lead within five minutes (or as quickly as possible) because it maximized the odds catching someone live, qualifying...
A CMO’s problems are fundamentally different than they were a year ago. And that's even more true if you're new in the job. Increasing sales in the short term requires content that jump-starts prospect engagement. Easier said than done, especially...
Congratulations on the new post as CMO. You need to start immediately to prove to your CEO that he/she made the right decision to hire you, or before long, you’ll be...
It’s an old saw in (the SaaS) business: It’s harder to sell a new client than it is to keep an existing one.
This maxim is consistent with most people’s gut instincts--it...
It’s a shame when I come across websites that are obviously the result of a lot of effort in developing content for lead generation, and then quickly realize that their...
