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Sharing experience, insights and best practices for building SaaS businesses. Clients rely on us to realize the future visions of their organizations. Posts here are based on real-world outcomes and lessons learned from putting marketing to work – marketing that grows software companies like yours.  Let’s build something bigger, together.

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Decision Maker Shares Inbound Journalism Success Story

#TheBrandPublisher - A conversation with:

Dennis Reaves

Former Kodak Division GM 

The Chief Packaging Officer team L-R: Keith R. Reynolds, Dennis Reaves, Kenneth Lempit, Ellie Becker

Chief Packaging Officer was the first Inbound Journalism...

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Fairfield County CT HUG [February]: Managing the Sales Process Using Hubspot Sequences

At our recent February 2017 meeting of the Fairfield County Hubspot User Group, we gave an overview and differentiated Workflows from Sequences. We also provided a demonstration of the Sequences. The various uses of automated follow-up features...

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#TheBrandPublisher Webinar 3/2/17 – Panel Discussion with the Team that Conceived of and Managed Chief Packaging Officer for Kodak

Marketers are like fishermen—the size of the prize always seems to grow larger the more time passes from the event. But in this case,  ChiefPackagingOfficer.com truly represents a watershed for our agency, our client Kodak Design2Launch and, we like...

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Content Marketing Doesn't Work. Unless You Have Compelling Content (the Case for Video in Content Marketing)

One of the themes at last fall’s INBOUND16 conference was that content marketing is getting harder to do—you need amazing content to generate interest in an increasingly saturated online and social media landscape. And to a certain extent, I think...

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Content Quality Versus Quantity: What’s the Balance for B2B Blogging?

If you’ve been responsible for content marketing strategy in any way, you’re already familiar with the classic Quality vs. Quantity content debate. Marketers often frame it as a dichotomous question: Is it better to prioritize fewer pieces of...

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Marketing Automation: Beyond Email, Social & the Web

Marketing automation fuels new approaches to create a better customer experience & ROI

For years we marketers have used large-scale email and web-based publishing to reach customers. More recently, we’ve added social media and mobile channels to...

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How to Improve Quality of Email Lists, both Purchased and Home Grown

Plus: Professional Insight into Building Your Own Lists

Purchasing a list of contacts is a completely valid lead generation strategy. Marketers purchase lists when their own prospect lists are not sufficient. Whether it’s used for event recruiting...

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Fairfield County HUG - Social Selling for the B2B Marketer

A big thanks to everyone who joined us for last week's Fairfield County HubSpot User Group meetup! 

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The New “Bingo Card” – How Lead Qualification from the Age of Print Became Digital

Before inbound marketing became king, print advertising and physical direct mail dominated B2B lead generation. Up until about five years ago, most trade publications offered a reader service – or “bingo” – card in their magazines. Each advertiser...

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Our Favorite Bottom-of-Funnel (BoFu) Type of Premium Content for Inbound Marketing: The Model RFP

Writing an RFP, or request for proposal, can seem overwhelming, even to industry experts. A model RFP provides a template and sample questions that cover the most valuable information a buyer might seek. The Model RFP is a shortcut to solid bids for...

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