What do you do with a 100-plus-year-old company after it changes from a consumer product manufacturer to a B2B company? Kodak had been fighting to reestablish itself as an expert in material science, imaging, photography and film. Its new customers?...
In enterprise solution sales, the consideration cycle is very long. It’s not uncommon for a decision to take six months or more from initial inquiry to final presentations and a contract being awarded. It would seem that marketing could have little...
Say you’re deep in the selection process for hiring a new agency partner. You have dug into this agency deeply and know it has the capability and domain experience, and you like the team, but it’s important that it conducts business the same way as...
You’ve done your research, conducted interviews and identified a short list of content marketing agencies you’re interested in working with. Now it’s time to start asking more discerning questions so you can narrow the field and select a partner....
Picking an agency is a momentous decision and usually comes at a time of change in the organization. Maybe you are a new marketing leader, or there’s a new CEO who has a different vision. Or maybe you’re just not achieving your goals with the agency...
I've read a fair amount of listicle predictions posts and feel like there’s a gap in what’s been written about, so I'm putting myself out there and adding my two cents. Beyond just identifying the trends, I'll do my best to give you, the inbound...
This year HubSpot expanded its product and strategic reach into the full client lifecycle, from initial site visit and marketing qualified lead to sales management and e-commerce to ongoing customer success. INBOUND 2017 was consequently broader and...
We were thrilled to share the story behind KLAFFS’ journey to building competitive advantage in last week's episode of #TheBrandPublisher. Below are some tidbits of what we gleaned from that discussion.
With a flagship location in Norwalk, Connecticut, 95-year-old regional retailer KLAFFS has always been on the leading edge of home design, offering expertise spanning three generations and top brand names in lighting, kitchens, bathrooms, decorative...
We hope everyone had an enjoyable 4th of July holiday!
As part of our Inbound Journalism series, #TheBrandPublisher's 6/29 episode with Spider Graham encapsulated an important segment of the content publishing process. For marketers who create and ...
