May 5, 2026
The Retention Problem Starts Long Before Renewal
For most growth-stage SaaS companies, attention is overwhelmingly directed toward the top of the funnel.
For most growth-stage SaaS companies, attention is overwhelmingly directed toward the top of the funnel.
For many SaaS executives, analyst relations sits in an uncomfortable category—expensive, difficult to measure, and often misunderstood as an extension of public relations.
I’ve spent enough time on cold outreach to know what it feels like from both sides.
