I’ve spent enough time on cold outreach to know what it feels like from both sides.
I’ve spent enough time on cold outreach to know what it feels like from both sides.
In a recent discussion with a client, their CEO asked a question that surfaces in many B2B companies once advertising budgets start to grow.
“Are these LinkedIn ads actually working?”
How much are you spending on LinkedIn ads that never turn into sales conversations?
The pressure to generate pipeline hasn’t gone away, but the channels that used to make that job feel manageable are getting less predictable.
In conversations with CEOs about their go-to-market strategies, I increasingly hear the same concern: channels that once produced pipeline with some degree of predictability are no longer performing the way they used to.
The New York Times recently put an extraordinary number on the private equity exit problem: 33,575 companies were sitting unsold in PE portfolios as of June 30, 2026, more than double the...
