SaaS BUSINESS

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Sharing experience, insights and best practices for building SaaS businesses. Clients rely on us to realize the future visions of their organizations. Posts here are based on real-world outcomes and lessons learned from putting marketing to work – marketing that grows software companies like yours.  Let’s build something bigger, together.

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SaaS Backwards Episode 17: The Dark Funnel and Moving Away from the Fakery of the MQL with Latané Conant CMO at 6Sense

Welcome to episode seventeen of the SaaS Backwards podcast, where we interview CEOs and CMOs of fast-growing SaaS firms to reveal what they are doing that's working, and lessons learned from things that didn't work as planned. 

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SaaS Backwards Episode 16: Get SaaS KPIs in Order so Marketing can Lead to Higher Revenues with Kazoo HR CMO Casey Carey

Welcome to episode sizteen of the SaaS Backwards podcast, where we interview CEOs and CMOs of fast-growing SaaS firms to reveal what they are doing that's working, and lessons learned from things that didn't work as planned. 

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SaaS Backwards Episode 15: Mind the Gap(s) - Affiliate / Influencer Marketing SaaS Refersion Bootstraps to Liquidity Event

Welcome to episode fifteen of the SaaS Backwards podcast, where we interview CEOs and CMOs of fast-growing SaaS firms to reveal what they are doing that's working, and lessons learned from things that didn't work as planned. 

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SaaS Backwards Episode 13: Harnessing the Power of Community and Pivot from Services to SaaS with Terry Sydoryk of Chaordix

Welcome to episode 13 of the SaaS Backwards podcast. This episode is a great thought starter for product and brand managers who are looking for ideas on how to engage more deeply with end users. I also made a call for social media strategists to...

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SaaS Backwards Episode 12: Powering SaaS Scale-Ups as a Fractional CTO/COO with Michael Richardson of Tech-Azur

Welcome to episode 12 of the SaaS Backwards podcast, where we interview CEOs and CMOs of fast-growing SaaS firms to reveal what they are doing that's working, and lessons learned from things that didn't work as planned. 

This episode features an...

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SaaS Backwards Episode 9: The CMO as a Servant Warrior, Armed with Data with Neil Becker of Behavox

Welcome to episode nine of the SaaS Backwards podcast, where we interview CEOs and CMOs of fast-growing SaaS firms to reveal what they are doing that's working, and lessons learned from things that didn't work as planned. 

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SaaS Backwards Episode 8: Cyclr CEO Fraser Davidson on How His iPaaS Creates Connectivity and Opportunity for Other SaaS Firms

Welcome to episode eight of the SaaS Backwards podcast, where we interview CEOs and CMOs of fast-growing SaaS firms to reveal what they are doing that's working, and lessons learned from things that didn't work as planned. 

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