Marketers are like fishermen—the size of the prize always seems to grow larger the more time passes from the event. But in this case, ChiefPackagingOfficer.com truly represents a watershed for our agency, our client Kodak Design2Launch and, we like...
One of the themes at last fall’s INBOUND16 conference was that content marketing is getting harder to do—you need amazing content to generate interest in an increasingly saturated online and social media landscape. And to a certain extent, I think...
If you’ve been responsible for content marketing strategy in any way, you’re already familiar with the classic Quality vs. Quantity content debate. Marketers often frame it as a dichotomous question: Is it better to prioritize fewer pieces of...
For years we marketers have used large-scale email and web-based publishing to reach customers. More recently, we’ve added social media and mobile channels to...
Plus: Professional Insight into Building Your Own Lists
Purchasing a list of contacts is a completely valid lead generation strategy. Marketers purchase lists when their own prospect lists are not sufficient. Whether it’s used for event recruiting...
A big thanks to everyone who joined us for last week's Fairfield County HubSpot User Group meetup!
Before inbound marketing became king, print advertising and physical direct mail dominated B2B lead generation. Up until about five years ago, most trade publications offered a reader service – or “bingo” – card in their magazines. Each advertiser...
Writing an RFP, or request for proposal, can seem overwhelming, even to industry experts. A model RFP provides a template and sample questions that cover the most valuable information a buyer might seek. The Model RFP is a shortcut to solid bids for...
Austin Lawrence is proud to sponsor and present the New York Inbound Marketing Professionals Meetup, a platform agnostic working group for inbound marketing professionals. Regardless of your inbound marketing software the NYIMP provides a venue...
Around since the mid-1990s, Account-Based Marketing (ABM) is a marketing strategy that has recently come to the forefront of B2B marketing. It is a recognition that for companies it is not economic to depend on having unknown customers "find them."...
