When you’re brought in as the new VP of marketing at a SaaS company that’s owned by an entrepreneur or private equity, you’re immediately thrust into the spotlight. They probably didn’t hire you because all is well in marketing. They have an issue...
Slapping...
“Nobody reads anymore,” complained the salesperson famous for 500-word missives to her prospects. “I put so much effort into my follow-up and nurturing emails and it's just crickets on the other end.” OK, so no one is sending 500-word emails and...
Another year is coming to an end, which means you’re likely putting the finishing touches on your 2019 strategy and planning for year-end reporting. While you’re at it, we recommend doing a little HubSpot housekeeping as well, so you can start the...
HubSpot’s product development team was on a tear this year, churning out functionality and UI updates at a frenzied pace. A new product was launched, a popular tool was sunset and users everywhere either celebrated or decried the launch of a new...
It seems like leadership at entrepreneur-scale companies only recently accepted the idea of an inbound marketing funnel. According to this model, to properly engage and sell customers, they must be attracted to the website, nurtured and converted to...
What are the landing page best practices for 2019? How can you make major improvements to your existing landing pages to improve conversion rates?
We’ve had the experience of being very busy on behalf of clients only to have them come to us six or nine months into the marketing year saying that they don’t feel they’re getting traction toward...
HubSpot’s reporting has developed rapidly over the last year, making this month’s HubSpot Help that much more valuable. Professional and Enterprise users can now create up to 25 custom dashboards and access enhanced custom report functionalities,...
A solid inbound marketing strategy should generate a steady stream of web traffic and leads. However, not all of those leads are going to turn into customers – the reality is, most likely only a small percentage of them will. How do you qualify and...
