As a marketing leader at your company, you know marketing needs to change to prove value to your company. You recognize that inbound marketing is outperforming traditional marketing, but does your financial-minded CEO or CFO still need convincing?...
When conducted correctly, a webinar can create a lot of opportunity for your sales team. However, webinars can be time-consuming to implement, particularly if you are creating the content for the first time. That’s why it is important to maximize...
Thought leadership is a mercurial currency. It’s subjective; though there are some measures we all rely upon — like the number of followers on social media or views on YouTube. Some thought leaders are widely acclaimed and acknowledged (think Simon...
Sometimes there’s data outside of HubSpot that you want to get into the system to enrich the quality of your lead data, help with reporting or drive lead distribution in Salesforce.com or another CRM. It should be easy to do (and it is), but there’s...
As an entrepreneur, you know that the higher the return on assets your company has, the more valuable the business will be when it’s time to sell. Intangible assets can make your company a more solid investment if the buyer believes these assets...
The HubSpot Development team must be working overtime because it’s been rolling out updates at an unprecedented pace this year. Some updates, such as visual enhancements to the Content Strategy tool, are so subtle that many users may not even notice...
What do you do with a 100-plus-year-old company after it changes from a consumer product manufacturer to a B2B company? Kodak had been fighting to reestablish itself as an expert in material science, imaging, photography and film. Its new customers?...
In enterprise solution sales, the consideration cycle is very long. It’s not uncommon for a decision to take six months or more from initial inquiry to final presentations and a contract being awarded. It would seem that marketing could have little...
Say you’re deep in the selection process for hiring a new agency partner. You have dug into this agency deeply and know it has the capability and domain experience, and you like the team, but it’s important that it conducts business the same way as...
You’ve done your research, conducted interviews and identified a short list of content marketing agencies you’re interested in working with. Now it’s time to start asking more discerning questions so you can narrow the field and select a partner....
