BUILDING

Imagine going to a vendor’s website to research and you’re presented with three different buttons:

Whether your leads have dropped off a cliff or have been in a steady decline, what to do differently is a conundrum.Today’s buyer suddenly has a lot of expectations.They want to research on demand, compare to competition, see your pricing, check out...

The results are in.

You’re right—lead generation is getting harder.It used to be a slam dunk for marketers. Need a bigger pipeline? Produce content, push it out, and watch the leads roll in.Push-button predictability.Today, not so much.Great content is table stakes....

Have you ever thought twice about giving your contact information to a company for a white paper?Your prospective buyer has. Especially when they’re just researching and not ready for your sales call. Buyers have figured out this game and...

Marketing and sales used to be simple and separate.

In theory, the process of converting inbound leads into customers seems pretty simple. When someone downloads something they liked it’s an indication of interest. So if you can generate more leads, all you have to do is hire low-cost business...

How Aventri CEO Jim Sharpe not only pivoted the business to support online events but is now helping to define what the future of meetings looks like with its customers.

As Jim Sharpe stepped into the CEO position at Aventri in January 2020, he...

As the founder of a young business, you are the one responsible for developing relationships, closing deals and securing the funding you need to move forward. It makes sense that you would be your company’s number one salesperson since you...

If an investor group handed you a check for $8 million, would you be prepared?The clock starts ticking as soon as the check is deposited. You now have quarterly board meetings. You now have sales targets to hit. That’s a lot to handle when it comes...